Apple Ranked Most Valuable Brand of 2011

[Joshua Tucker]

Apple's overall rise in popularity worldwide has skyrocketed and has really shown in the past couple weeks. The Fortune 500 even ranked Apple extremely high even though giants like Walmart are still up as number one. Even with competition from Microsoft and Google's campaign for Android, Apple has continued to strive for greater heights and has not been tired out or broken down by any means. As a matter of fact, it has lead Apple to snag once again another victory. Even through this worldwide recession, Apple has pulled through and shown the world why they are the best through their actions and products.

Placing third last year in BrandZ's top 100 ranking in global brands, Apple took another large step this year knocking Google off first place (first place in 2010) and claiming the crown as the most valuable global brand. According to the review and research, Apple's current global brand value is $153 billion dollars. However, don't confuse this with Apple's market cap which is at $324 billion. From last year, Google tanked losing 2% value and placing second at $111.5 billion. Most of Apple's success in this regard is due to their vigorous sales of the iDevices, the innovation of the first successful tablet (iPad), and just an overall well-designed product line.

Although the battle is never over, Apple has truly shown superb performance. The results could potentially show that Apple's amazing sales figures are a sure sign of more innovative product releases and additions in the near future.

Source(s): BrandZ

[Snozberries]

Gotta note the footnote on Sony not having game consoles included. Kinda obscured ranking. Didn't Sony split this/last year? or was that Motorola?

[Joshua Tucker]

Didn't Sony split this/last year? or was that Motorola?

I believe Motorola.

[Colby21]

OMG look at facebook! 246% value shift. That company just won't stop growing

[ash3s2012]

OMG look at facebook! 246% value shift. That company just won't stop growing

Yeah more people have no life lol

[feidhlim1986]

Interesting list. Surprised IBM is so high, and with a decent % increase. I guess they do strive in the business and server market.

[unison999]

Yeah more people have no life lol

More like people have no money to have a life, so they live vicariously using Facebook.

BTW the original post states Walmart as #1, but Walmart is not even shown in the list posted... Not sure how trustworthy this thing is if they can not even get this simple thing right.

[feidhlim1986]

More like people have no money to have a life, so they live vicariously using Facebook.

BTW the original post states Walmart as #1, but Walmart is not even shown in the list posted... Not sure how trustworthy this thing is if they can not even get this simple thing right.

The list in this article is the Top brands in Technology.

For the overall Top 100 see
http://www.millwardbrown.com/Librari...hart.sflb.ashx

And for the full report see
http://c3232792.r92.cf0.rackcdn.com/WPP_BrandZ_2011.pdf

[<(O)> Device]

God damn Facebook! Lol xD

[i.Annie]

What's the hate on Facebook? Lol.

I use Facebook to share with my friends and family about my eventful life that I have

Actually I'm not on it a lot like some of those crazy FB addicts out there :/