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Adam Lashinsky 's latest feature story in this month's Fortune magazine titled "Inside Apple" paints a picture of the Jobsonian Empire (flow chart above) the majority of us haven't been...
05-08-2011, 07:19 PM #1
Inside the Mysterious Culture of Cupertino
Adam Lashinsky 's latest feature story in this month's Fortune magazine titled "Inside Apple" paints a picture of the Jobsonian Empire (flow chart above) the majority of us haven't been privy of till now.
Lashinsky's uses a number of anecdotes as narrative force behind the piece. One of the more interesting stories involves an account of Jobs' reaction to the botched MobileMe rollout in 2008. MobileMe was supposed to offer continuous access to calendars, mail, and a number of synching options for iPhones and iPod touches via the web. The reality of the release was very un-Apple. Server follies and slow load times made the program all but unusable.
Lord Jobs was not pleased. He summoned the entire MobileMe team for a meeting at the Cupertino-campus Town Hall. His big question to the MobileMe team, "Can anyone tell me what MobileMe is supposed to do?" After receiving a satisfactory answer, Jobs replied, "So why the f^&* doesn't it do that?"
Jobs words didn't get any friendlier. Jobs told the MobileMe team they "should hate each other for having let each other down" and that they tarnished Apple's reputation. A reputation Jobs takes more serious than anyone in the company.
The creative process at Apple is one of constantly preparing someone — be it one’s boss, one’s boss’s boss, or oneself — for a presentation to Jobs. He’s a corporate dictator who makes every critical decision — and oodles of seemingly noncritical calls too, from the design of the shuttle buses that ferry employees to and from San Francisco to what food will be served in the cafeteria.
Lashinsky goes into an incredible amount of detail, even venturing into the paranoia and disappointment employees face when Jobs announces who will attend the fabled Top 100. The Top 100 is a secret meeting Jobs holds annually for the companies top executives and employees at an undisclosed location. Being invited is akin to being selected as an All-American athlete, except its business, and Apple business specifically.
The entire article is available on the iPad for $4.99 for an individual purchase or free with a current print subscription. I would definitely recommend it if you're at all interested in the mysterious inner-workings and culture of Apple.
Last edited by Phillip Swanson; 05-08-2011 at 07:57 PM.
05-08-2011, 07:24 PM #2
That is an epic flowchart
05-08-2011, 08:03 PM #3
05-08-2011, 08:11 PM #4
Steve Jobs- the pimp/god father/cartel of Apple.
Sent from my iPod touch using ModMyi
05-08-2011, 08:14 PM #5
From the chart : Steve Jobs = Galvatron
05-08-2011, 08:16 PM #6
05-08-2011, 08:17 PM #7
05-08-2011, 09:04 PM #8
05-08-2011, 09:16 PM #9
The flowchart would be more accurate if it replaced Jobs' title as CEO with dictatorName? whereswaldo
iDevice + Firmware? 32GB Black iPhone 4 iOS 5.0
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Found yet? No
05-08-2011, 09:19 PM #10
05-08-2011, 09:36 PM #11
05-08-2011, 09:39 PM #12
05-08-2011, 10:10 PM #13
The Galvatron reference just made my week.
05-08-2011, 10:28 PM #14
05-08-2011, 11:08 PM #15
Why do people always refer to Apple as "Cupertino?" Why not just call them Apple? I've always found it very annoying when people refer to Apple as "Cupertino"... Nobody cares where they reside at."Don't hold it like that!"
05-09-2011, 12:02 AM #16
The photo resolution is too low I cant read it.
05-09-2011, 03:42 AM #17
Cupertino is like 11 sq miles and has a little over 50k residents (35k work for apple.) oracle and a few other tech companies are there too but Apple is the biggest. It is a new city, I just found out it was established in 1955.
Last edited by Rob2G; 05-09-2011 at 03:52 AM.
05-09-2011, 05:39 AM #18
05-09-2011, 05:47 AM #19
05-09-2011, 07:19 AM #20
That's very cool.