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04-19-2011, 11:58 AM #1
More Evidence Suggests Apple Tweaked its App Store Ranking Algorithm
Apple is widely believed to have altered the algorithm used to determine app ranking in the company's App Store. Although Apple is not commenting on the supposed revision, developers and other observers - including the analysts at Flurry - say that changes are apparent, particularly with regard to criteria used to elevate app rankings.
Based on the apparent revisions, it now seems as though the number of downloads an app sees exerts less influence than before on its ranking in the App Store. In the Top Free app category, for example, evidence suggests that Apple is giving more weight to applications that are "actively used."
“We’ve been noticing changes in the Top Free rankings for at least three days now,” says Peter Farago, vice president of marketing at Flurry. “From our point of view, Apple is absolutely considering more than just downloads, which we believe is the right direction to go in to measure the true popularity of an app.”
On the positive side of this change would be a more accurate and telling reflection of the apps that are truly the most popular and most widely used. On the other hand, this method of considering active use in app ranking favors longstanding popular apps, which makes it exponentially more cumbersome for a "new guy" to gain traction and ascend the App Store's ranking ladder. For example, huge apps like Facebook and Netflix have already benefited in their respective rankings from the suspected algorithm modification.
Source: Into Mobile Apps
The Following User Says Thank You to Michael Essany For This Useful Post:
04-19-2011, 12:03 PM #2
They better, the way it is now is pissing Bruce Willis off.
04-19-2011, 12:04 PM #3
That's good to know b/c I often check the rankings to aid in determining whether or not to purchase an app as well as looking at reviews.
04-19-2011, 12:11 PM #4
04-19-2011, 12:32 PM #5
04-19-2011, 12:37 PM #6
finally an improvement
04-19-2011, 12:55 PM #7
I don't know how many times I've seen a 4 or 5 star app that had nothing but 1 star reviews. Something was definitely up.
The Following User Says Thank You to TheDirtyDiddler For This Useful Post:
04-19-2011, 02:31 PM #8
04-19-2011, 02:56 PM #9
04-19-2011, 03:19 PM #10
I like the top app feature... but I hate how there are 1000's of useless apps that NO ONE even knows about... I'd say to an overhaul and get rid of useless apps... but this is a great thing cuz downloads don't mean better...
04-19-2011, 04:05 PM #11
04-19-2011, 06:16 PM #12
04-19-2011, 06:26 PM #13
Just another way to get Angry Birds out of #1, it's been there for almost a yearName? whereswaldo
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04-19-2011, 07:02 PM #14
Easter angry birds is out! WOOT!!! oh god -.-
04-19-2011, 07:14 PM #15
I think I might be the only one in this entire thread that likes Angry Birds
Ya for loneliness!!!
04-19-2011, 07:20 PM #16
I just don't like the fact tht they hav one for each season
04-19-2011, 07:44 PM #17
Actually its called angry birds seasons, they just add to it
04-20-2011, 07:55 AM #18
04-20-2011, 10:44 AM #19
Apple should implement something where you dont see apps that you have purchased in the top 25.
i.e. If I have already purchased/installed angry birds, I no longer see it in the top 25.
04-20-2011, 02:28 PM #20
Angry birds is the most pointless game I've ever seen in the AppStore. I mean Christ, they have angry bird merchandise now! Shirts, hats, coffee mugs, pins, stuffed toys. It's NOT that great of a game.
If you want a real game, download cod world at war or dead space. Those are REAL games.
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