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03-31-2011, 11:01 AM #1
Apple Braces for Another Top Executive Departure
Another prominent longtime Apple executive is leaving the Cupertino, California tech empire. Word broke Thursday that Apple's vice president of worldwide marketing communications Allison Johnson is on her way out. Johnson's position with the company is so high up that she reports directly to Steve Jobs, the company's venerable CEO who is presently on medical leave.
While few specifics of the anticipated departure are known, it does appear that the departure is on good terms, amicable, and requisite for a new venture that Johnson is believed to be embarking upon. Digital Daily's John Paczkowski reported this morning that Johnson is supposedly in the process of co-founding a new marketing and communications firm with Brandee Barker, a former PR executive with Facebook.
"There's no dearth of marketing and communications talent at Apple, but Johnson's exit from the company is still notable," Paczkowski says, adding that Johnson will likely remain with Apple at least until summer. For now, neither Apple or Johnson are commenting on the matter. No word yet as to who may replace Johnson, an invaluable marketing veteran who came to Apple from Hewlett-Packard.
Johnson's expected departure is just the latest in a recent string of major executive losses for the company. Earlier this month, Apple issued a press release to announce that Mac OS X software pioneer Bertrand Serlet would be leaving Apple. At one time, Serlet was believed to have been a possible contender to replace Steve Jobs as CEO should the need for transition arise.
Source: Digital Daily
03-31-2011, 11:06 AM #2
Just speculation, but perhaps she's leaving now that she knows she won't be getting Steve Jobs' job? =P
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03-31-2011, 11:08 AM #3
03-31-2011, 11:09 AM #4
could this be the start of a trend of Apple employees fleeing towards other ventures? wonder if anyone else is contemplating similar moves... only time will tell
03-31-2011, 11:18 AM #5
Who would replace Steve anyway?
03-31-2011, 11:24 AM #6
This does not look good, people jumping ship and they are all upper executives...
03-31-2011, 11:25 AM #7
03-31-2011, 12:02 PM #8
I'm thinking she wants to spend time with her family. Or got knocked up .LOL
03-31-2011, 12:09 PM #9
03-31-2011, 12:34 PM #10
i don't really care about the company, just give us JB~!!!!!!!!!!!!!!
03-31-2011, 12:43 PM #11It's a bad sign!!
The latest trend of Apple Executives fleeing for so called other ventures, is a sign that CEO Steve Jobs is not doing well. This is going to be the beginning of a downward spiral for Apple, but it will rise up again and maybe it will continue to dominate as always.
03-31-2011, 01:51 PM #12
When a ship is sinking and you can't find a way out, you follow the rats. I'd have to say the rats are fleeing and people are starting to follow.
03-31-2011, 02:09 PM #13
It could also just be that these people just aren't being challenged in their jobs anymore.
Vice president of worldwide marketing communications, has much changed in Apple's marketing and advertising in the last 10 years? Not really.
All their TV ads look the same: Product on a white background, camera does a 360, with some "trendy" song playing.
It's come to a stage where Apple could dip poop in aluminum and slap the Apple logo on it and it would sell itself.
03-31-2011, 02:55 PM #14
03-31-2011, 02:57 PM #15
Is just a marketing person...I don't think they matter that much, if it was the head of the hardware or the software development then it may be a different story...then again Apple marketing has always been brilliant.
03-31-2011, 03:33 PM #16
Why is everyone acting like apple is "sinking" just because a few execs leave? Apple has never been more powerful, and more successful then it is right now. These execs, with their astounding success in recent years, probably are realizing that their personal stock is as high as it will ever be, and are taking advantage of this and taking great jobs and or endeavors. This is not a sign of apple collapsing, quite the opposite. It just shows how well respected these execs are for what they did at apple, and where they helped take apple....to the top!El Zurdo
03-31-2011, 03:54 PM #17
Last edited by unison999; 03-31-2011 at 03:54 PM. Reason: Automerged Doublepost
03-31-2011, 04:01 PM #18
03-31-2011, 04:15 PM #19
I wouldn't say Apple is "sinking" or even on the decline because just look at the facts like stock price and sales to realise that that is just plain wrong.
In terms of innovation I think they're beginning to plateau. The last innovation Apple really had was the iPhone in 2007, the iPod Touch and the iPad are just branches of that base innovation. Apple hasn't "wowed" (me) since the original iPhone announcement.
In software terms, Leopard was the last big change Mac OS X I think. Snow Leopard was a refinement and tweaking, and so far Lion is just further refinement and a few UI changes.
Same with iOS, it wowed when it first came out but it hasn't really changed that much in the last 4 years, with exception of the App Store, the base OS I think has become stagnant.
I don't see Macbooks, iMacs, Mac Pro's looking any different 5 years time, than what they do now.
03-31-2011, 04:34 PM #20