Chanel and Adidas Won't Be Controlled by Control Freak Apple

**Michael Essany** · 10-04-2010, 10:28 AM

Although all parties involved remain hush-hush on the subject, all signs point to athletic apparel titan Adidas dropping Apple's iAd platform like a bad habit. Effectively taking their ball and going home, Adidas is believed to have yanked its better-than $10 million ad campaign from Apple as a result of a criticism we've heard many times before - Apple and its executives are too controlling to comfortably work with.

Sound familiar? Two months ago, the WSJ let the cat out of the bag that Chanel reportedly stopped all iAd-related business with Apple for the same exact reason. Although the details surrounding Chanel's withdrawal from the iAd platform are sketchy, it appears - based on a report from Business Insider - that Adidas determined the last straw came when Apple rejected a third consecutive creative concept from Adidas regarding their ad purchases.

In addition to Apple's unusual control over the ad creation process, advertisers complain about the lack of control over and visibility into where their ads appear, lack of third-party ad serving tools, and other issues. Apple plans to open up the process once it's more comfortable with the program, but it appears some advertisers have lost their patience.

Apple, which charges top dollar for use of the company's mobile marketing forum, is said to be exceptionally controlling of all aspects of the ad space allotted to advertisers within mobile applications. And while neither Apple or Adidas will confirm an iAd break-up of sorts, both haven't denied it either.

Business Insider

**mallenass** · 10-04-2010, 10:39 AM

i hope playboy does iAds.. that would be intresting

or maybe blackberry should go for the iAd platform.. that would boost up theur sales like careeeiiizyyy

**Dizi** · 10-04-2010, 10:55 AM

Apple can shove their iAds straight up their iAss.

**metalmaster420** · 10-04-2010, 11:07 AM

Originally Posted by Dizi

Apple can shove their iAds straight up their iAss.

Right on!

**iNT3Rv3NTiONZz** · 10-04-2010, 11:21 AM

Who cares about this shizz?? What difference does it make to us users?

Sent from my iPhone using ModMyi

**unison999** · 10-04-2010, 11:41 AM

^^Don't care then don't read it, it is as simple as that.
Not only did you read it you actually replied on it.
I will now support Adidas and Chanel. Will buy Adidas shoes and Chanel stuff for my girlfriend.

**scottjl** · 10-04-2010, 11:42 AM

playboy? lol. never happen. hef's as crazy a control freak as jobs is.

**mortopher** · 10-04-2010, 12:21 PM

Yawn. Messany doing what Messany does...

**njp316** · 10-04-2010, 12:28 PM

Maybe the Yahoo CEO was right after all.....

Yahoo CEO Makes Dire Prediction for Apple

**xwinger** · 10-04-2010, 01:16 PM

why did chanel even advertise on iphones in the first place?

BUY A DESIGNER PURSE WHILE PLAYING ANGRY BIRDS LOL

**corkey20000** · 10-04-2010, 02:02 PM

There are high end apps xwinger. Take for example, Gilt Groupe.

**BlackDrag0n** · 10-04-2010, 02:06 PM

why even put ads. Its our device not his, i just want to listen to music, not say hello to a hello kitty ad (pun intended*) either way i doubt anyone will even bother to click on the ad.Waste of money, waste of time, waste of keeping customers happy.

ignore this post if u see a iPlayBoy ad

**dhamien** · 10-04-2010, 04:01 PM

You know, this is actually a good thing for us users. Probable causes for rejection of an ad could be that it's way too invasive. I like that Apple makes sure that ads don't fill up my entire screen.

**billmilo** · 10-04-2010, 06:13 PM

apple controlling? you surely jest

**back9player** · 10-04-2010, 07:34 PM

Originally Posted by dhamien

You know, this is actually a good thing for us users. Probable causes for rejection of an ad could be that it's way too invasive. I like that Apple makes sure that ads don't fill up my entire screen.

exactly!

**brbortscheller** · 10-04-2010, 08:03 PM

Originally Posted by Dizi

Apple can shove their iAds straight up their iAss.

Apple can shove their iAds straight up their iAss..........I LIKE IT!!!!!

**kuhndsn** · 10-05-2010, 07:42 PM

Originally Posted by mortopher

Yawn. Messany doing what Messany does...

You got that right....

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