Apple May Be Tinkering in Secrecy with New "AppleHD" Video Format

**Michael Essany** · 07-19-2010, 02:06 PM

All signs point to Apple working very diligently to introduce its own video format at some time in the future. With reports indicating that the so-called 'AppleHD' video format would be scalable up to 4K, one, naturally, could assume that this video format will also have something to do with the rumored revamp coming to AppleTV.

With YouTube beginning to support 4K and Google already enjoying its own video format, Apple would certainly be well served by the existence of a "superHD" video format and the subsequent opportunities that could be seized during the increasingly popular fusion of internet and television. According to sources who shared their knowledge of Apple's pet video project with Hardmac, Apple's endeavor could represent "a transition towards better codec, dropping the efficient but CPU-consuming encoding codec H.264 for adopting Wavelet transform-type of codec which will allow even better compression rate while offering better efficiency."

If we did not get confirmation yet, we can suspect that Apple will be using a format evolving or directly originating from Dirac.

If Apple does, in fact, venture down this path, the company would be introducing yet another high-end offering. A 4K-compatible device, possibly one with a "Retina Display," could be especially pricey - perhaps much more so than Apple's other far-from inexpensive product releases (iPad, iPhone 4) this year. Still, a forthcoming Apple TV 2.0 would almost demand a suspected 'AppleHD' video format in order to garner the attention and market ubiquity that Apple TV largely failed to capture the first time around.

Hardmac

**shmi117** · 07-19-2010, 02:09 PM

Interesting... Apple TV 2.0 and AppleHD would go hand in hand.

**mardinn** · 07-19-2010, 02:10 PM

Apple.. The only selfish company out there. Start using the .mkv technology. That has great potential. Sony, LG, Windows.. many companies use it, and only apple somehow wants its own thing. I really hope this project dies.

**eg6motion** · 07-19-2010, 02:13 PM

please dear god not another movie format. Then iDevices will end up switching and only supporting the bogus format that nobody else uses

**plcrules** · 07-19-2010, 02:16 PM

apples like the hitler of technology if its not 100% perfect it must die
go ask adobes flash team theyll tell u

**santacruzlocal** · 07-19-2010, 02:16 PM

Originally Posted by eg6motion

please dear god not another movie format. Then iDevices will end up switching and only supporting the bogus format that nobody else uses

How else would they make money, I mean Apple is so hard up right now !!!!

**andrewb283** · 07-19-2010, 02:25 PM

Originally Posted by mardinn

i really hope this project dies.

lol

**VBLUE42** · 07-19-2010, 02:51 PM

Originally Posted by santacruzlocal

How else would they make money, I mean Apple is so hard up right now !!!!

HARD UP? Are you serious? Hard up for what? Apple is the most valuable tech company in the world. Are you insinuating that Apple is hard up for money. If so you are looking pretty stupid right now. You should really know your facts before you post such garbage in the future.

**isanta** · 07-19-2010, 02:53 PM

Originally Posted by VBLUE42

HARD UP? Are you serious? Hard up for what? Apple is the most valuable tech company in the world. Are you insinuating that Apple is hard up for money. If so you are looking pretty stupid right now. You should really know your facts before you post such garbage in the future.

I think he was being sarcastic. At least I hope he was.

**realjaja** · 07-19-2010, 02:53 PM

Great, now i have to re-rip everything.

**L00i3** · 07-19-2010, 02:55 PM

Originally Posted by VBLUE42

HARD UP? Are you serious? Hard up for what? Apple is the most valuable tech company in the world. Are you insinuating that Apple is hard up for money. If so you are looking pretty stupid right now. You should really know your facts before you post such garbage in the future.

it read like sarcasm to me...

**austin5678** · 07-19-2010, 03:00 PM

Originally Posted by VBLUE42

HARD UP? Are you serious? Hard up for what? Apple is the most valuable tech company in the world. Are you insinuating that Apple is hard up for money. If so you are looking pretty stupid right now. You should really know your facts before you post such garbage in the future.

lmao
you should really read it twice before you post such garbage in the future because you are looking pretty stupid right now

**Shishir G** · 07-19-2010, 03:01 PM

PLEASE tell me atleast there will be a Playboy channel on the Apple TV or is it the NO PORN rule again?

**rhekt** · 07-19-2010, 03:14 PM

Anybody notice the dramatically degraded downsampling of video you get with the iphone4s' YouTube app. If you go to YouTube via safari it doesn't downsample the video? [not nearly as much] I've only noticed this with YouTube[google] *hint* though

**RICO_** · 07-19-2010, 04:16 PM

Why don't they work "very diligently" and "tinker" with THE FRIGGIN RECEPTION PROBLEMS while they're at it.

**Thailocalguy808** · 07-19-2010, 06:07 PM

RICO update ur phone to 4.1 or return it and stfu already u people can be so lame apparently u must like the i4 so much that u complain bout it but don't return it. Wake up go buy a different smart phone and I gaurantee u will have same issue

Oh and here's a fix for ya stick up ur asses u might find better reception

**JedixJarf** · 07-19-2010, 06:39 PM

Mkv please?

**RICO_** · 07-19-2010, 07:05 PM

Originally Posted by Thailocalguy808

RICO update ur phone to 4.1 or return it and stfu already u people can be so lame apparently u must like the i4 so much that u complain bout it but don't return it. Wake up go buy a different smart phone and I gaurantee u will have same issue

Oh and here's a fix for ya stick up ur asses u might find better reception

(1) I don't have the phone. I'm waiting for a REAL fix on the issue so that I actually can buy it and enjoy it and not have to go through the headache and waste of time of returning it.

(2) I will continue to complain simply because I can. I have a problem with Apple "tinkering" with this crap that apparently everybody wants to "die" and then not even bothering with their flaw.

(3) My ghetto slow-azz 3G doesn't have this kind of issue. Neither did the AT&T Razr v3xx, or the Sprint HTC Touch before that. So take ur guarantee and shove THAT up ur pooper.

(4) the update doesn't fix the problem. Or are u another Apple fanatic/employee that's actually retarded enough to believe it does?

(5) ......

Originally Posted by Thailocalguy808

stick up ur asses u might find better reception

So if I stick my multiple asses in the air I will magically get better reception on the phone? No f**kin way man! How'd u come to that conclusion?

**thevmax** · 07-19-2010, 07:48 PM

Originally Posted by andrewb283

lol

Stop Spamming us

**k.nitsua** · 07-19-2010, 07:52 PM

Originally Posted by realjaja

Great, now i have to re-rip everything.

I'm feeling your pain.

Originally Posted by Shishir G

PLEASE tell me atleast there will be a Playboy channel on the Apple TV or is it the NO PORN rule again?

This would be a deal-breaker for me.

Well, if I can go online I can go on my many flash-based... OH WAIT! Nevermind.

Your favorite Apple, iPhone, iPad, iOS, Jailbreak, and Cydia site.

Thread: Apple May Be Tinkering in Secrecy with New "AppleHD" Video Format

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All signs point to Apple working very diligently to introduce its own video format at some time in the future. With reports indicating that the so-called 'AppleHD' video format would

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