"Joint Venture:" an On-Site Apple Geek Squad?

**Paul Daniel Ash** · 03-05-2010, 01:17 PM

According to a report by Patently Apple, the site which tracks Apple's patent and trademark applications, the company has requested a trademark for a service called "Joint Venture." The trademark covers a range of services - not surprising as the business may change over the years - from training and website design to on-site service and consulting. The trademark application, released on Monday, also indicated that Apple has filed for the use of "Joint Venture" in China as well.

If it pans out, this service could indicate Apple's first move into being a consulting company in addition to a hardware provider. They would be directly stepping into a space that has been traditionally occupied by Apple Authorized Service Providers and Apple Consultants, not to mention the loose network of journeyman technicians. None of the latter are prohibited from suggesting non-Apple solutions to customers, so it may be that Apple intends to more fully control the support channel.

The service, which Apple has so far refused comment on, would appear to be an extension of the Genius bar: in effect what TheAppleBlog refers to as a "Genius Squad." In addition to the in-store services provided by Geniuses and the on-site services provided by Geeks, Joint Venturers would apparently also be available for personal instruction and group classes, workshops, conferences and seminars on a range of subjects including computer (presumably Mac) skills, website design, video products and consumer electronics. The trademark also covers "on-line publications in the nature of newsletters" on the same subjects.

**lolcats1** · 03-05-2010, 01:26 PM

half of their calls are going to be people saying why can't i use the internet? and what are all these dang lego bricks for?

am i building something?

**The Maestro** · 03-05-2010, 01:44 PM

^^ I have no idea what you were implying but you look stupid

and if you can't make a mac to work you probably shouldn't have one

**lolcats1** · 03-05-2010, 01:51 PM

Originally Posted by The Maestro

^^ I have no idea what you were implying but you look stupid

and if you can't make a mac to work you probably shouldn't have one

do you know what flash is? do you have an iphone?

probably neither

**matthew1111** · 03-05-2010, 02:32 PM

I like that car, how much is it? :P

**dunlapface** · 03-05-2010, 03:08 PM

I think this is a waste for Apple. Nothing will come out of this other than another failure.

**CMOSlabs** · 03-05-2010, 03:10 PM

I'm bi computer

On service calls I come across customers that have Windows and Macs. When they have a Internet browsing problem ie: flash, etc. I just tell them to use the Windows computer to do that job. The price of hardware is cheep these days, get them all, Win, Mac, Unix, used Sun Work Station, etc

**lolcats1** · 03-05-2010, 03:19 PM

Originally Posted by CMOSlabs

The price of hardware is cheep these days, get them all, Win, Mac, Unix, used Sun Work Station, etc

software, you mean?

**pyromcr** · 03-05-2010, 07:23 PM

i hope that if this does happen, it is better than geek squad. geek squad sucks!

**Cer0** · 03-05-2010, 07:34 PM

Geek squad is beyond over charged too.

**Effenpig!** · 03-05-2010, 08:00 PM

^^ I have no idea what you were implying but you look stupid

and if you can't make a mac to work you probably shouldn't have one>

c'mon, even I got the joke. Do you think you might have gone a little overboard in retrospect?

**battlecrushr** · 03-05-2010, 09:16 PM

shes a woman and

**Effenpig!** · 03-05-2010, 09:28 PM

I'm not sure what is happening, but if you read the whole thread you'll see I was quoting someone else and giving them a little "jab" for overreacting because they didn't get the joke.

**battlecrushr** · 03-05-2010, 09:43 PM

It's alrite just ignore^

**Effenpig!** · 03-05-2010, 10:24 PM

I can do that

. It's my specialty.

I don't want an infraction. They are no joking matter.My grandpa died from one. I'll take my ball and go home. Pancakes litterbox beep beep

**Cer0** · 03-05-2010, 10:31 PM

I laughed at first cause I thought you were talking about me in the initial post of yours but relized it was a quote a sec later lol.

**extremzocker** · 03-06-2010, 01:14 AM

its gonna be like the Nerd Herd from Chuck. Or maybe not...

**The Maestro** · 03-06-2010, 10:49 AM

Excuse my late responce but I own more apple products than you including 2 iPhones, the fact you said I'm not trying to build something was a poor joke

**Effenpig!** · 03-06-2010, 02:47 PM

^still does not get it - lame

let me try to help
you out. You uderstand the whole lack of flash thing right? Okay , good. Well guess what, some new users see the Lego/brick where the flash image should be, and they don't get it right away. So they ( not you) , may wonder what is going on, what does the Lego/ brick mean?

I know what a viscious thing to say right? Horibble evil bad man should be banned

**awesomeSlayer** · 03-06-2010, 03:06 PM

Originally Posted by lolcats1

do you know what flash is? do you have an iphone?

probably neither

Where can I find those Beetles with Apple logos?

I bet their squad will be expensive.

Your favorite Apple, iPhone, iPad, iOS, Jailbreak, and Cydia site.

Thread: "Joint Venture:" an On-Site Apple Geek Squad?

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According to a report by Patently Apple , the site which tracks Apple's patent and trademark applications, the company has requested a trademark for a service called "Joint Venture." The

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