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01-18-2010, 10:29 AM #1
Will Apple's Tablet Bring an End to Free Mobile News?
The release of the Apple tablet could help no shortage of struggling industries regain some of the lost bounce in their step, particularly the publishing world, which has perpetually stumbled amidst the dawn of the digital age. Now comes a report that The New York Times is primed and ready to capitalize on the launch of the tablet with the big reveal of their long awaited paid content program. No longer will premium mobile content be available free of charge. And with the masses largely unwilling to cough up for digital news distribution, it may just take the tablet to change some minds.
From New York Magazine:
New York Times Chairman Arthur Sulzberger Jr. appears close to announcing that the paper will begin charging for access to its website, according to people familiar with internal deliberations.
One personal friend of Sulzberger said a final decision could come within days, and a senior newsroom source agreed, adding that the plan could be announced in a matter of weeks. (Apple's tablet computer is rumored to launch on January 27, and sources speculate that Sulzberger will strike a content partnership for the new device, which could dovetail with the paid strategy.)
But will it work... or just might this aggressive (and opportunistic) agenda backfire for those who adopt it? Ultimately, journalism will have to catch up with modern technology if reporters and publishers have any chance of staying in business. Paid content may not be popular, but it may be the only available option for publications struggling to stay in business. And if the tablet can help the publishing world stay afloat by facilitating a new content platform desirable to the masses, then we're looking at a win-win for all.
But getting to that point could be a little messy.
Image via NY Mag
01-18-2010, 10:37 AM #2
First, wow I guess times are changing come on tablet appear!!
01-18-2010, 11:22 AM #3
I like how everyone thinks the so called Apple Tablet is pretty much guaranteed. Unless it's way cheaper than $1000 it'll be worthless, or unless Apple can absolutely bend every news media outlet to it's will to get all content.
Who wants a tablet anyway? What use would it serve? Those are real questions, I'm not trying to be a smartass. I just don't see a use for a tablet when a laptop or smartphone would cover 90% of the tablets functions.
01-18-2010, 11:24 AM #4
If subscription rates are reasonable, and you actually get a digital version of the whole Newspaper or Magazine, then I don't see why people wouldnt pay. It is a great concept actually. Less time spent going out of the way to put a quarter in a machine to get a paper, less paper waste, less energy being spent producing newspapers. I think in the next ten years we will see physically paper Newspapers eliminated and everything will be digital. The only downside to this is the number of jobs that will be lost of those working in the presses....
01-18-2010, 12:03 PM #5
The 27" iMac has the VESA mount. Your TV's will no longer be TV's but a computer that receives its content from these broadband services. You pay for the channels you want. I watch, History, TLC, Discovery, and a handful of others yet pay for a bunch of channels I do not watch. So why pay for the stuff I don't want. Very similar to what some are doing now, free OTA Digital basic service, using iTunes to by subscriptions to their favorite shows, and using Netflix to get movies.
But yeah some jobs will be lost and advertising will be changed in a big way but I think its the future.
01-18-2010, 12:57 PM #6
It will obviously not bring an end to free news, I'm pretty sure there are other tablets on the market too, nothing special about this tablet except it's "Apple".
As long as it runs Snow Leopard, it'll be pretty cool, any other OS will suck especially if it's a glorified iPhone OS.
01-18-2010, 01:01 PM #7
I prefer physical books, magazines and yes at times newspapers. I use them side by side with online content. As long as there is a want for that type of tangible medium companies will continue to sell them. Print isn't going away anytime soon."To unpathed waters, undreamed shores." -- William Shakespeare
01-18-2010, 02:52 PM #8
Wow. That's a good point. I haven't brought a papers in about 6 months since I brought the cnn app.
01-18-2010, 03:11 PM #9
nothing comes w/o a cost these days. i don't see why they wouldn't charge for subscriptionskillall Terminal
01-19-2010, 02:02 AM #10
"nothing comes w/o a cost these days. i don't see why they wouldn't charge for subscriptions"
Ever heard of advertising ???
Pressdisplay.com have a fantastic app for the iphone called pressreader which allows you you to read an incredible list of newspappers from around the world, the app works great allowing you to touch any part of a newspapper and then go to that article in full detail, it would work fantastically on a tablet.
The down side to the above is they want to charge 0.99 cents per issue or 29.95 dollars a month to view whatever you want.
News can be gattherede for free from all corners of the internet and most people me included are no longer willing to pay for it.
At these prices the money saved in printing delivery etc is not being passed on to customers, to make this viable in my opinion a revenue from advertising is the only way forward.
Last edited by duquesa; 01-19-2010 at 02:21 AM.
01-19-2010, 08:43 AM #11
It wont end free mobile news but the free content will be truncatedThis is getting a lil' ridiculous...