I don't want to be one who tries to tell Apple what to do.
And fortunately, I don't have to. A new study published by shopping site Retrevo does it for me. And I think it's safe to say most Apple fans would agree with the consensus presented.
The study, of which a summary was published this morning by
eWeek, presents that $600 is the "pricing sweet spot" of the upcoming Apple tablet to help ward off consumer considerations of the ever-popular netbook.
Quote:
|
Just in case Apple does produce a tablet/slate product, consumer electronics shopping site Retrevo decided to poll its users and find out who would buy one and for what price.
|
So what did the survey by Retrevo reveal? Its survey of 753 customers (mostly from the US) showed that nearly seventy percent of Mac owners are willing to pay more than $600 for an Apple tablet. Only 36 percent of PC owners would cough up a similar amount. As a result, it is Retrevo's formal recommendation for Apple to roll out its mythical tablet for the aforementioned acceptable of $600.
I'm sure the only think holding up Apple's decision so far was a study of this nature from Retrevo, right? (Insert sarcasm here).
Nonetheless, the survey does shed some light on what a lot of Apple customers are thinking in terms of the ideal pricing for an Apple tablet - an important consideration for releasing such a product during a still tenuous economy leading into the holiday shopping season.
Quote:
|
Among Mac users, 27 percent said they’d pay between $600 and $800, while only 16 percent of PC users said the same. And upward of $800? Retrevo found 41 percent of Mac users still onboard, while only 20 percent of PC users were game. Retreveo also encourages Apple to get a move on. It reports that “59 percent of the iPhone owners who responded to the survey [say] they already own or plan to buy a netbook this year.”
|
Ya hear that, Apple?
Image via Apple