Results 1 to 10 of 10

Your favorite Apple, iPhone, iPad, iOS, Jailbreak, and Cydia site.


Thread: Apple Goes Public About Going Green

  1. #1
    MMi Staff Writer Michael Essany's Avatar
    Join Date
    Aug 2009
    Location
    Valparaiso, Indiana
    Posts
    3,852
    Thanks
    17
    Thanked 1,482 Times in 568 Posts

    Default Apple Goes Public About Going Green

    Image via ApppleiPhoneReview.com


    Apple wants us to know that the company is taking aggressive steps to become the "greenest" business it can possibly be.

    To date, the popular green movement has led to Apple getting more than its fair share of negative press with organizations like Greenpeace, which two years ago first began criticizing Apple for its use of toxic chemicals. What's more, Apple has also come under fire for operating under a veil of secrecy about its internal "green" policies and what they are - if there even are any.

    Beginning yesterday, however, Apple uncharacteristically opened up about its efforts to remain and improve its standing as an environmentally friendly company. on Thursday, Apple updated its official Web site to include a special section devoted exclusively to Apple's green initiatives, environmental achievements, and overall carbon footprint.

    Apple's homepage says its all: "Designing green products includes considering the environmental impact of the materials used to make them. From the glass, plastic, and metal in our products to the paper and ink in our packaging, our goal is to continue leading the industry in reducing or eliminating environmentally harmful substances."

    Perhaps most incredible is Apple's willingness to reveal information about its yearly carbon emissions - something the company has never done, even as competitors like Dell have openly flaunted such information about their own company much to the alacrity of green enthusiasts.

    From CNET:

    To show how things like packaging can affect the environment, Apple compares the 2006 13-inch MacBook to that of the 2009 13-inch MacBook Pro. The end result: "By reducing our packaging over 40 percent between 2006 and 2009, we ship 50 percent more boxes in each airline shipping container. That saves one 747 flight for every 32,000 units we ship," according to Apple.
    Although most environmentalists will undoubtedly be elated with this significant step in the right direction, many green company advocates will be on the front lines (likely as early as today) to criticize Apple for talking more about its "plans" rather than its actions.

    Apple has made public information in several categories including Life Cycle Impact, Product Usage Impact, and Product Environmental Reports.
    From time to time, Apple will update its website with more news about its environmental efforts for us to evaluate. Since Steve Jobs himself is believed to have been moved by the words and actions of Greenpeace, its likely that this latest endeavor by Apple is more than just a PR move to get a little positive green ink. For now, at least, it seems like the real deal.

  2. #2
    cool

  3. #3
    Green Apple iphonefreakify's Avatar
    Join Date
    Jul 2009
    Posts
    57
    Thanks
    3
    Thanked 2 Times in 1 Post
    And what about the restrictions , no body put's pressure on them by this side.

  4. #4
    i wonder why they use the old iphone in this

  5. #5
    My iPhone is a Part of Me rwin84's Avatar
    Join Date
    Nov 2007
    Location
    Orlando, FL
    Posts
    679
    Thanks
    3
    Thanked 16 Times in 16 Posts

    ^It most likely isnt off Apples website.

    Green is Good...
    This is getting a lil' ridiculous...

  6. #6
    I love they call this "uncharacteristic". Apple may be secretive and non-responsive about some things, but at every single Apple Event they manage to include a slide describing just how "green" their latest product is. Generally I think it's a nice thing, but environmentalists who take a closer look may call it a bit disingenuous.

  7. #7
    Banned
    Join Date
    Apr 2008
    Location
    california
    Posts
    82
    Thanks
    11
    Thanked 9 Times in 4 Posts

    where is the windows jailbreak for 3.1?

  8. #8
    "Perhaps most incredible is Apple's willingness to reveal information about its yearly carbon emissions..."

    Yes, how incredible. Typical Apple bullsh!t. As if they shouldn't have been doing this all along. Now maybe if they'll care about their customers as much as the planet we wouldn't have to jump through hoops to use our phones the way we want to.

  9. #9
    iPhone? More like MyPhone
    Join Date
    Nov 2007
    Location
    Palm Bay, FL
    Posts
    102
    Thanks
    17
    Thanked 32 Times in 15 Posts

    Quote Originally Posted by aekhamsouk View Post
    where is the windows jailbreak for 3.1?
    I lol'd.

    I've always had trouble distinguishing whether or not their efforts are just for company image, or if they actually care about the environment.

    And a side note, why not shrink down those iPod refurb boxes?

  10. #10
    iPhone? More like MyPhone mdc929's Avatar
    Join Date
    Jul 2007
    Location
    Buffalo
    Posts
    290
    Thanks
    10
    Thanked 5 Times in 3 Posts

    green is good..
    but isnt the world ending in 2012 anyways?



Posting Permissions
  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •