10:02
9:58AM - Rolling Stones "It's only rock and roll" is playing, people being asked to take their seats...
10:02
Steve Jobs is on the stage, folks! Standing O...
10:03
10:03 AM - "I now have the liver of a good, 20s person who died in a car crash and was generous enough to donate their organs."
10:04
10:06
10:05 AM - In the last year, users have downloaded 1.8 billion apps from the AppStore. 30 million iPhones have been sold. The download count doesn't include updates of apps - just first time downloads.
10:07
30,000 ringtones will be available in iTunes, from all 4 major labels. $1.29 each, free preview, one-click purchasing.
10:09
iPhone/iPod Touch firmware 3.1 available today in iTunes (don't update yet, jailbreakers, a tool will be released shortly to safely upgrade and keep your jailbreak). Free for iPhone, free for iPod Touch.
10:09
[side note - ringtones cost more than songs?!??!?!?!?!?]
10:10
iTunes 9. nice.
10:11
Genius is smarter than ever (in iTunes) - over 27 million libraries submitted, 54 billion songs, Genius Playlists are sexy,
10:11
"Imagine a genius DJ that plays endless mixes of songs from your library that go great together. You just click on one of the mixes, and start playing it -- and it will go on and on and on. It's like a great radio station."
10:12
Genius Mixes are in iTunes 9... and are cool.

10:13
Syncing is improved in iTunes 9. can sync genres, artists, and these Genius Playlists.
10:14
New improved syncing also allows you to arrange your iPhone/iPod Touch SpringBoard (FINALLY).
10:16
image source: ars
10:17
iTunes LP - buying an iTunes LP gets you video, liner notes, credits, lyrics, and all sorts of custom content like you'd get when you bought an LP from the store.
10:18
image source: engadget
10:19
Showing off App arranging from iTunes. Can drag and drop, can drag entire pages...
10:19
Home Sharing for your iTunes - nice. Anyone in your home you can share their library - music, movies, apps, TV shows...
10:21
If you've got Home Sharing set up, any time purchases are made in either library, it automatically copies to the others.
10:22
iTunes Store is redesigned, a little more spacious and clean.
10:24
Directly from iTunes, you can gift music, add to a wishlist, or send them directly to Facebook or Twitter. What does that mean.. I guess just "check out this link" kinda thing..
10:27
Showing off a Dave Matthews Band LP. I love DMB. Every song has its own hand drawn illustrations from Dave...
10:27
iTunes Extra for movies is just like iTunes LP - imagine DVD special features, but in iTunes.
10:29
image source: gizmodo
10:30
Steve back on stage, hands it over to Phil Schiller to talk about iPods. Over 220 million sold, 73% market share in US, more than 50% of buyers are new to iPod. over 20 million iPod Touches sold.
10:31
Microsoft has 1% market share in digital media players. Hahahah...
10:32
They're discussing iPods still... iPod Touch is great, has WiFi, iTunes built in... building up to something.
10:33
iPod Touch will also be able to use iTunes 9's Genius Mixes... iPod Touch is still great, they're going on and on... has Safari, has email built in...
10:35
"Not everyone's computer can fit in their pocket" pic is great, coming...
10:36
image source: engadget
10:38
Blah blah blah, PSP has 607 games available, Nintendo DS has 3680, iPhone OS has 21,178.
10:39
Ubisoft coming up to demo Assassin's Creed 2. You feel every hit,"brutal hand to hand"
10:40
Assassin's Creed 2 lets you put your own face on the wanted photos using the camera... wait, what camera? iPod Touch has no camera!

10:41
Assassin's Creed 2 will be out for the holidays.
10:41
Bart Decrem from Tapulous is up. I remember when ModMyi hosted their jailbroke app...
10:42
legitimately*
10:43
They've got a new app coming out called Riddim Ribbon, like a combo of Wipeout and Rock Band.
10:43
[yah, hosted TapTap before AppStore was out I mean]
10:44
[what camera does Gizmodo use, and please order me one of those]
10:45
Gameloft is up now - they're shipping 35 games in the AppStore already, over 20 million downloads.
10:45
New one coming - FPS called Nova.
10:47
image source - gizmodo
10:47
Multi-player over WiFi and Bluetooth for Nova.
10:48
Next up is EA's Travis Boatman.
10:48
They're announcing Madden NFL 10.
10:49
image source - engadget
10:50
Has an on-screen analog controller.
10:50
Schiller is back up, still talking about how cool the iPod Touch is. Meh, we know.
10:51
"Most affordable gateway to the AppStore, only $229, no subscription" etc etc etc
10:52
They're gonna make the iPod Touch $199, $299 for double the space.
10:53
image source - gizmodo
10:54
that doesn't look like double, haha.
10:54
The $299 and $399 versions will be 50% faster, and run OpenGL ES 2.0 - like the iPhone 3G[S].
10:55
iPod Classic getting revamped. Now 160GB, same size, same $249 price. iPod Shuffle up next...
10:58
iPod Shuffle new range of products coming out "with an integrated controller for shuffle, as well as an adapter so you can plug in any headphones" and some new colors (silver, pink, green, blue, black). Pricing will be $59 for 2GB and $79 for 4GB.
10:58
Steve says "oh, and one more thing."
10:59
The screen says "Video Camera" - what's he talking about?
10:59
Shows a picture of the Flip Video. They're going to build a video camera INTO the iPod Nano.
11:00
Speaker built in as well.
11:01
image source: engadget
11:02
Can sync to computer, into iPhoto on Mac, videos folder on PC.
11:02
One-click sending to YouTube.
11:04
8GB for $149, 6GB for $179, all available today.
11:05
image source: gizmodo
11:06
thanks for coming... serious?
11:06
Live performance of music... Norah Jones.