Predictions Run Amuck: Recapping the Apple Event

**Michael Essany** · 09-10-2009, 04:51 AM

Image via UK Telegraph

When Snow Leopard was introduced only days ago, the initial public reaction was somewhat subdued. Despite the excitement and hype, attention quickly turned to Apple's real focus behind the release - to update an operating system with fewer bells and whistles but greater speed, improved functionality, and more versatility for future development.

That "under the hood" emphasis was once again displayed by Apple yesterday. Indeed, there were no ground-breaking announcements or big reveals. It was simply another instance of Apple building on a brand and product line that already work just fine and thoughtfully laying the groundwork for better things to come.

According to Greg Sandoval at CNET:

Apple's announcements lacked the jaw-dropping device or service that in the past has spurred big spikes in music sales. The company now appears to be focusing on making incremental gains by helping music buyers find and purchase music, videos, and iPhone applications. Dare I say it, but most of Apple's music-related announcements centered on humdrum retail chores.

With the suspense finally behind us, we can now recap what the event means both for the present and the future. With hindsight, we can also reign in some of our predictions run amuck and, instead, give thought to the tone set by Apple yesterday for the months ahead.

Despite the hopes of many, the elusive Apple tablet remains to be seen. Sort of like Big Foot.
The iPod Nano - not the iPod Touch - got the long awaited video camera.
Predictions of iTunes 9 were proven correct on 09/09/09.
The iPhone got a software update in OS 3.1.
As predicted, pre-cut ringtones were introduced from the vast music library of four major labels.
Hopes for iTunes LP were finally realized.
Sorry, Beatles fans. No iTunes for you just yet.
Apple TV, an updated iMac, and a fond farewell to the iPod Classic also round out some of the predictions run amuck..

There was little breathtaking about Apple's music-focused announcements Wednesday, but what was clear is that the company has focused a lot of resources on improving the music discovery and buying experiences.

It was indeed close but no cigar for many of the hopes and expectations of Apple fans. Yet despite the somewhat muted excitement this morning, it's important to realize that the day after an Apple media event is sort of like the day after a little kid's birthday party. The packages have been unwrapped and the gifts have been exposed. The drama, excitement, and mystery are all gone. Its okay to be a little sad.

But the new toys are still there for us to play with. And that should hold us over for another year.

**inzandity** · 09-10-2009, 04:57 AM

Not really happy with the way things turned out...

**Superman199** · 09-10-2009, 04:59 AM

Maybe it should be like Hanukkah, 8 days of all types of goodies.... either way, still not enough presents for me! MOOOOORE!!

**santaf** · 09-10-2009, 05:20 AM

i was wayyy too excited to find out what was gonna be coming out only to discover really nothing is comming out just small changes boooooo

**MetallicaFan1991** · 09-10-2009, 05:48 AM

Apple have been so f**king lame this year!!! Lazy a**holes!

**ballboff** · 09-10-2009, 06:39 AM

I don't get it to be honest. No more ipod classic? Surely they can't turn their back on 80 and 160 gig ipods altogether? Unless they've managed to cram an 80 gig solid state into the new nano?

**mikerlx** · 09-10-2009, 08:12 AM

Yesterday just brings us back down to earth and let's us know that Apple keeps everything secret and slow. No tablet or touch with a camera . The nano can do what your beloved 3G can't.

**rwin84** · 09-10-2009, 08:27 AM

Oh well another year down... THe waiting game for the really cool sh!t continues...

**FURBY8704** · 09-10-2009, 09:18 AM

now let the predictions and assumptions for next year begin! ^_^

**estes123** · 09-10-2009, 10:51 AM

very upset apple no tablet nothing good !!!! boooo

**tudtran** · 09-10-2009, 10:52 AM

I think this is the poor planning on apple. They could of put video camera on both ipod nano and touch. That would really boost their sale #. plus I been waiting for the apple tablet for over a years now.

**davidmdowning42** · 09-10-2009, 11:01 AM

BOO!!!!

I was disappointed by the lack of a camera in the Touch, but I am downright angry about keeping the 8 gig touch and discontinuing the 16 gig. What the %#*•? They didn't even have to design a new piece of hardware to do that. They could have given everyone the significant price drop that they gave to the higher end models, but instead they just screwed us. They have proven once again that they do not value their low-end users at all.

My home button is broken, and I was waiting for this announcement to upgrade, but not now. I found a 32gig 2nd gen touch on craig's list for $150. They ain't gettin my $200 for that pithy 8 gigs. No way.

**k.nitsua** · 09-10-2009, 12:47 PM

Originally Posted by davidmdowning42

BOO!!!!

I was disappointed by the lack of a camera in the Touch, but I am downright angry about keeping the 8 gig touch and discontinuing the 16 gig. What the %#*•? They didn't even have to design a new piece of hardware to do that. They could have given everyone the significant price drop that they gave to the higher end models, but instead they just screwed us. They have proven once again that they do not value their low-end users at all.

My home button is broken, and I was waiting for this announcement to upgrade, but not now. I found a 32gig 2nd gen touch on craig's list for $150. They ain't gettin my $200 for that pithy 8 gigs. No way.

It's easier for them financially to continue to manufacture the 8 gig iPod Touch in order to cater to the low-end economic bracket. If I were a kid, I'd focus all my attention on getting the lowest end iPod Touch JUST to have an iPod Touch. And with the systematic way Apple prices their products, they would've had the 16 gig iPod Touch for the same price.

They are just being smart. Poor kids.

Oh, and to comment on the discontinuing of the iPod Classic. I'm sad to hear that but also understand that supporting both the iPod Classic and iPod Touch, which in essence cater to the same crowd, is foolish. Eventually the iPod Touch will have the huge amount of space the iPod Classic held... in time. I never really understood why they kept the iPod Classic for such a long time anyhow...

- iPod Shuffle is for the on-the-go, just-want-an-mp3-player-with-Apple's-name-on-it type of person
- iPod Nano is the on-the-go multimedia platform
- iPod Touch is the premiere device for the iPOD line-up
- iPod Classic is for... um... people with massive porn collections?

I loved my old Video iPod. It was cool having the all the episodes of House MD on it while I was in the Philippines (where I terribly missed that show!). I also liked having movies on it as well. And having that convenient headphone jack to RCA plugs to connect to any TV while I was there was GREAT too (had the whole VILLAGE in envy). But now that the iPod Touch can do all that and then some... well, good-bye iPod Classic.

**smuggler** · 09-10-2009, 03:12 PM

good, i'm glad no new macbook pros were announced since i just bought one this summer, hahahahahah, apple usually does that to me, as soon as i buy something new, they release something even more new

**viperstarpoint9** · 09-10-2009, 03:13 PM

Well who can blame apple the have been off their rocker trying to improve their music line up. But yes still pissed that there is no mms for us att people, and that i still cant put a f-ing background behind my icons.

**codamoda** · 09-10-2009, 05:44 PM

umm, seriously, this post is retarded. iPod Classic... STILL THERE!!! Seriously, this page is disappoint.

**mdc929** · 09-10-2009, 08:13 PM

i wanted iTablet :'(

**bruinsrme** · 09-11-2009, 09:45 PM

I almost wonder if apple really wants to do away with the ipod touch and force everyone to the iphone.

As the jailbreak community continues to grow there seems to be more and more interest in outlets opening up their own stores to sell their own apps along side with others. If the jailbreak community becomes so spread out and apple really starts to focus on preventing jail breaking, this may allow moto or google to slip into say verizon. Imagine the google mytouch left uninhibited to the jailbreaking ways. This may attract many jailbreaking iphone users adn devs. I know I would take a look..

**mdc929** · 09-14-2009, 05:09 PM

Despite the hopes of many, the elusive Apple tablet remains to be seen. Sort of like Big Foot.

im pretty sure bigfoot will have more sightings in 09/10 than the iTablet will for a while.. unfortunately

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