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Thread: JP Morgan: Apple Won't Be Using Sapphire Displays in this year's iPhone Refresh

  1. #1
    MMi Staff Writer Akshay Masand's Avatar
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    Default JP Morgan: Apple Won't Be Using Sapphire Displays in this year's iPhone Refresh


    According to investment firm, JP Morgan, sapphire is unlikely to appear in the upcoming next-gen iPhone due to prohibitive costs associated with producing the material in large quantities. Analyst Rod Hall issued a note to investors in which he reacted to a report from last week which suggesting that the cost of sapphire displays is still high.

    It was noted that GT Advanced Technologies, Apple’s sapphire partner, recently acquired a company known as Twin Creeks which uses a wafering processing to help reduce the cost of building a sapphire screen cover. Apple has its own patent on sapphire laminates that could also help reduce the cost further. Despite all of this, Hall mentioned that producing sapphire displays remains roughly 10 times more expensive than that of Corning’s Gorilla Glass because the Hyperion ion implantation process isn’t ready to be produced on a large scale as of yet.

    Hall wrote the following regarding his speculation of sapphire displays in the iPhone this year:

    Although we have channel indications that some sapphire devices will be produced, we actually lean toward Apple selling no sapphire phones this year.

    On sapphire as a feature — we see it as a huge phone seller. The screens are reportedly unscratchable (except by diamond) and virtually indestructible. We believe most people will want sapphire when and if it ever becomes available.
    For those of you who didn’t already know, Apple was said to be using all-sapphire front panels for the iPhone because of the material’s resistance to scratches and cracks. The material is already being used to help protect the Touch ID home button in the iPhone 5S as well as the camera lens cover for both the iPhone 5S and iPhone 5C.

    We’ll have to wait and see what happens. Apple is currently said to make its annual iPhone announcement at a media event on September 9.

    Source: JP Morgan via AppleInsider

    Twitter: @AkshayMasand

  2. #2
    iPhone? More like MyPhone
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    Like I said before, it's highly likely they will save it for the 6S so that they have another stupid gimmick.

  3. #3
    Yeah, who wants a gimmick like a more scratch and crack resistant screen. They should just make them out of plastic.

    Check out WW2 for iOS 8 - Widget-Weather 2.0

  4. #4
    Quote Originally Posted by TDH Advocate View Post
    Like I said before, it's highly likely they will save it for the 6S so that they have another stupid gimmick.
    yeah, because something that is more durable is a gimmick. GTFOH

  5. #5
    Quote Originally Posted by TDH Advocate View Post
    Like I said before, it's highly likely they will save it for the 6S so that they have another stupid gimmick.
    Yeah. I think the current glass is a gimmick too. I don't see why we just can't touch the lcd.

  6. #6
    Quote Originally Posted by TDH Advocate View Post
    Like I said before, it's highly likely they will save it for the 6S so that they have another stupid gimmick.
    I was thinking the same thing..

  7. #7
    Livin the iPhone Life Carvensno's Avatar
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    Just another rumor! Unless JP Morgan has a insider sitting on the board? Just someone elses opinion! We will find out though in 3 weeks what rumors were true and what was BS

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    iPhone? More like MyPhone
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    Quote Originally Posted by NSXrebel View Post
    yeah, because something that is more durable is a gimmick. GTFOH
    The iPhone's are extremely durable. Idk how people spider web their screens so easily. It took me 3 years of abusing my iPhone's before one finally cracked. The crack isn't even noticeable either. And scratches I hardly ever see while actually using my phone so what does it even matter. People are too f****** picky about stupid s*** like this.

  9. #9
    Quote Originally Posted by NSXrebel View Post
    yeah, because something that is more durable is a gimmick. GTFOH
    Angry much?

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    TDH Advocate (08-19-2014)

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