Results 1 to 5 of 5

Your favorite Apple, iPhone, iPad, iOS, Jailbreak, and Cydia site.


Thread: Apple Ramping Up iAd Creativity with New Video Ad Options

  1. #1
    MMi Staff Writer Michael Essany's Avatar
    Join Date
    Aug 2009
    Location
    Valparaiso, Indiana
    Posts
    3,852
    Thanks
    17
    Thanked 1,482 Times in 568 Posts

    Default Apple Ramping Up iAd Creativity with New Video Ad Options


    Surrounded by longstanding calls for Apple to bring some creative energy to its somewhat stale iAd mobile advertising platform, it looks like Apple may have finally gotten the message.

    AdAge reported Wednesday that Apple will soon introduce video iAds. The innovative ad format will automatically play full-screen within iPhone and iPad apps. This arrangement will remove the need for mobile users to click a mobile banner before the brand's video ad would play.

    The people described these new video ads as "interstitials," suggesting that they'll interrupt whatever someone is doing in app. More likely the ads will play at moments of transition, like after completing a game's level or finishing an article.
    Although mobile advertising continues to grow in popularity and profitability among advertisers and app developers, iAd has yet to emerge as the darling of mobile ads that late Apple CEO Steve Jobs had initially envisioned. Nonetheless, sources close to Apple say the in-app video ads "may be a way for Apple to rekindle advertisers' interests in its fancy-but-flawed iAds."

    Apple hasn't formally commented on the rumors, but knowledgeable figures close to iAd say the video ad format is definitely on the way.

    Source: AdAge

  2. #2
    Great just what we need more ads...thanks apple.

  3. #3
    Yeah, really. As if the banners weren't obtrusive enough.

  4. #4
    I feel an AdBlocker update coming..

  5. #5
    If you bring more ads the community will block em

Posting Permissions
  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •