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Thread: Apple Ramping Up iAd Creativity with New Video Ad Options

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Surrounded by longstanding calls for Apple to bring some creative energy to its somewhat stale iAd mobile advertising platform, it looks like Apple may have finally gotten the message. AdAge
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    MMi Staff Writer Michael Essany's Avatar
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    Default Apple Ramping Up iAd Creativity with New Video Ad Options


    Surrounded by longstanding calls for Apple to bring some creative energy to its somewhat stale iAd mobile advertising platform, it looks like Apple may have finally gotten the message.

    AdAge reported Wednesday that Apple will soon introduce video iAds. The innovative ad format will automatically play full-screen within iPhone and iPad apps. This arrangement will remove the need for mobile users to click a mobile banner before the brand's video ad would play.

    The people described these new video ads as "interstitials," suggesting that they'll interrupt whatever someone is doing in app. More likely the ads will play at moments of transition, like after completing a game's level or finishing an article.
    Although mobile advertising continues to grow in popularity and profitability among advertisers and app developers, iAd has yet to emerge as the darling of mobile ads that late Apple CEO Steve Jobs had initially envisioned. Nonetheless, sources close to Apple say the in-app video ads "may be a way for Apple to rekindle advertisers' interests in its fancy-but-flawed iAds."

    Apple hasn't formally commented on the rumors, but knowledgeable figures close to iAd say the video ad format is definitely on the way.

    Source: AdAge

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    My iPhone is a Part of Me
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    Great just what we need more ads...thanks apple.

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    Green Apple Paulsquaredson's Avatar
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    Yeah, really. As if the banners weren't obtrusive enough.

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    iPhone? More like MyPhone ThatOneProfile's Avatar
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    I feel an AdBlocker update coming..

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    iPhone? More like MyPhone
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    If you bring more ads the community will block em

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