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12-13-2013, 03:29 AM #1
Apple's iOS Platform Accounts for 76% of Small & Medium Business Device Activations
According to SMB email Management Company, Intermedia, roughly 190,000 iPhones and iPads were activated on its network in the first ten months of 2013. This number grossly outpaced the second place company, Samsung, which only had 29,000 activations. The results were revealed in its annual “2013 Small + Medium Business Mobile Trends Report,” where the company stated Apple devices helped push SMBs further toward mobile with its device activations, a number which ended up representing 76% of total activations seen by the firm.
For those of you who don’t already know, Intermedia claims to be the world’s largest third-party provider of hosted Exchange, delivering integrated email, calendars, contacts and other business tools to nearly 700,000 business users. Findings were gathered anonymously from the company’s ActiveSync activation program.
Although Apple accounted for a huge portion of activations over the first ten months of the year, Samsung also grew with 29,000 device adds. Coming in third was Motorola with over 13,800 activations over the same period. Microsoft’s Windows-powered smartphones and tablets saw activation increases of 93%, thought their baseline market share remained quite small. Other interesting facts from the study include SMB’s predilection for the iPhone 5S over the iPhone 5C. Since launching in October, the iPhone 5S rang up 6,906 activations compared to the 1,521 for the 5C. Further, the iPhone 5, 4S and 4 all saw more activations than the newer low-cost model. The firm states that the lackluster sales for the iPhone 5C may be attributed to businesses being more motivated to buy a device based on functionality than by price.
Last but not least, the overall SMB market continues to expand, with the total aggregate of device activations increasing from 88,680 in 2011 to 217,050 in 2012. Up to October, total activations for the 2013 calendar year stood at 249,872 devices.
Source: Intermedia via AppleInsider