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Thread: Apple's Smartphone Usage Share over the Last Quarter Remains Above 40% in the US

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    Default Apple's Smartphone Usage Share over the Last Quarter Remains Above 40% in the US


    The analytics firm, comScore, recently released the results of its monthly rolling survey of US mobile phone users for the August to September 2013 period, showing that Apple’s smartphone market share rose to 40.6%, compared to Android’s 51.8% over the same period. As far as handset manufacturers go, Apple was in first place by a wide margin, with the second place spot going to Samsung which is currently holding 25.4% of the market. The report from comScore mentioned the following regarding the matter:

    149.2 million people in the U.S. owned smartphones (62.5 percent mobile market penetration) during the three months ending in October, up 4.1 percent since July. Apple ranked as the top OEM with 40.6 percent of U.S. smartphone subscribers (up 0.2 percentage points from July). Samsung ranked second with 25.4 percent market share (up 1.3 percentage points), while Motorola made the leap to third with 7 percent (up 0.1 percentage points). HTC and LG followed with 6.7 percent and 6.6 percent, respectively.
    Together, both Apple and Google control 92.2% of the market with BlackBerry and Symbian losing share, while Microsoft’s Windows Phone platform saw some slight gains. The data that comScore tracks is from the installed user base rather than new handset sales, which means its more reflective of real-world usage but slower to respond to shifting market trends than some other studies. That being said, seeing Apple come in at just above 40% isn’t much of a surprise given the recent trends.

    Source: comScore

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    Good information, thanks for sharing.
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