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11-05-2013, 09:39 PM #1
T-Mobile Adds One Million Customers in Third Quarter with the Help of Apple Devices
T-Mobile is believed to have sold around 540,000 iPhones during its fiscal 2013 third quarter, which is a number that lags far behind the company’s rivals and indicates suffocating constraints on supplies of Apple’s newest handsets. While T-Mobile refused to provide actual sales figures for the iPhone during the carrier’s quarterly conference call, Chief Marketing Officer Mike Sievert said Apple’s devices accounted for about 15% of the 3.6 million phones sold under the T-Mobile brand according to AllThingsD. The result is a significant step down from sales posted by Sprint and Verizon, who moved 1.4 million and 3.9 million iPhone units, respectively, in the same period.
Despite the low volume, T-Mobile deemed the launch of Apple’s new flagship iPhone 5S and mid-range iPhone 5C as being “successful,” while citing the launch, together with sales of the iPhone 5 to the new models’ introduction, as key drivers of the carrier’s nearly $1 billion year-over-year jump in handset revenues. Overall, smartphone shipments made a similar leap, from 2.3 million one year ago to 5.6 million in the third quarter.
For those of you who didn’t know, Deutsche Telekom-backed T-Mobile has been looking to Apple devices as a point of its turnaround strategy in recent months. The carrier began selling the iPhone 5 in June and was a launch partner for the iPad Air earlier this month, offering 200 megabytes of mobile data per month to all owners of Apple’s tablets.
It should be noted that following the conference call, T-Mobile told AllThingsD that the carrier had sold more tablets on the iPad Air launch day than it did during the entire preceding quarter. Much like it did with its iPhone sales, T-Mobile declined to be more specific.
Have you gotten a T-Mobile iPhone or iPad Air?