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09-26-2013, 08:14 PM #1
Netflix Opens Super HD Streaming to Apple TV Among Other Devices
Netflix recently bumped up the quality of its HD movie and television streaming service, expanding Super HD support for all devices including the Apple TV set-top box. The announcement was made via a blog post with Netflix touting the feature as being available to “all Netflix members, regardless of their Internet service provider.” The service had previously only been available to customers whose ISPs had a direct connection to Netflix.
For those of you who didn’t know, Super HD is most useful for 1080p displays that can take advantage of the higher bit rate streams, which Netflix dynamically adjusts based on available bandwidth. Also benefitting from the service are customers who access Netflix through the Apple TV set-top box. The recent announcement is the latest in a string of Netflix service improvements on Apple’s streaming device. The company first added 1080p streaming in 2012 alongside automated billing through iTunes 2012 and brought multiple-user accounts to both iOS devices and the Apple TV earlier this year.
One thing to note is that HD and Super HD content options are limited to certain titles and can only be display on devices supporting HD. According to Netflix, the decision to expand Super HD to all customers was the result of continual member requests and a process of examining streaming performance data. The service now uses “adaptive streaming” to adjust video quality depending on available bandwidth. Customers on ISPs with direct connections “will get the best experience,” but users on other providers will also see Super HD content depending on bandwidth conditions.
Netflix took the opportunity to encourage service providers to adopt Netflix Open Connect which is the company’s optimized video content delivery network. The streaming video giant offers the service to ISPs at no cost, though a number of providers have resisted signing up, partly due to a high level of bandwidth already being consumed by Netflix users.
Are any of you Apple TV owners excited for the announced feature?
Source: Netflix (blog) via AppleInsider
09-26-2013, 08:25 PM #2
Hmmm I wonder who the ISP's are that have resisted?
09-26-2013, 09:45 PM #3
Super hd lol cant wait for super duper hd to come out
Ah perks of being wallflower <3
09-27-2013, 06:39 AM #4
Glad they are trying to make it a better viewing experience. If a service is offering a better result, who is absorbing the cost? Bandwidth is not cheap.
09-27-2013, 09:02 AM #5
There's other devices than Apple TV that work you guys. Don't go all Yahoo on us and report just part of the story.
09-27-2013, 10:51 AM #6
I've had Super HD on my Roku3 for months now.