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07-18-2013, 09:32 AM #1
9 in 10 iOS Apps in Use Were Free Downloads
Illustrating with compelling evidence that consumers are less and less willing to pay for mobile apps, a new report from Flurry indicates that 90% of all iOS apps in use today were free downloads.
One year ago, the percentage of iOS apps in use that came at no charge was 84%.
Only 6% of installed iOS apps (using Flurry Analytics, of course) came with a price tag of $0.99. That leaves just 4% of apps downloaded with a price of $1.99 of higher.
"Some might argue that this supports the idea that 'content wants to be free.' We don't see it quite that way," explains Flurry Director of Industry Insights and Analysis Mary Ellen Gordon.
"Instead, we simply see this as the outcome of consumer choice: People want free content more than they want to avoid ads or to have the absolute highest quality content possible," Gordon writes in a post published Thursday. "This is a collective choice that could have played out differently and could still in particular contexts (e.g., enterprise apps or highly specialized apps such as those tracking medical or financial information)."
Free app popularity, however, isn't limited to the iOS ecosystem. Flurry finds that Android users are even more inclined than their iOS counterparts to flock to free content whenever and wherever it's available.
To learn more about Flurry's latest findings, click here.
07-18-2013, 09:51 AM #2
07-18-2013, 10:14 AM #3
This report does not show the whole story. At one time free apps were free. Now a free apps mean 'in app purchases' are guaranteed. They still make the money with this method don't you worry.
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07-18-2013, 10:48 AM #4
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07-18-2013, 11:37 AM #5
I download the free apps and I buy apps I really need. My favorite app to try free apps is AppGonefree. I use it every day! I do get a lot of free good apps using this app!
07-18-2013, 12:10 PM #6
07-18-2013, 01:56 PM #7
Now before I go into the quote I am a person who prefers free apps but will pay to remove adds, add features, or have a better design and feel then the free ones. And I use sites like FreeAppLife(dot)com to help me either get the paid apps while they are free or earn free iTunes cards.
I forgot to mention that I pay out top dollar for Cydia tweaks so I'm not very cheap when it comes to my phone.
Last edited by PokemonDesigner; 07-18-2013 at 05:25 PM.
07-18-2013, 02:16 PM #8
Thanks for telling us what percentage of total apps are free by the way. Real informative.
07-19-2013, 03:00 AM #9
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07-19-2013, 06:07 AM #10
07-19-2013, 06:14 AM #11