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Thread: Google Reportedly Bidding $1 Billion for Waze

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  1. #1
    MMi Staff Writer Akshay Masand's Avatar
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    Default Google Reportedly Bidding $1 Billion for Waze


    According to sources from Bloomberg, Google is looking to throw in a $1 billion bid for Waze, possibly stirring a bidding war between the search giant and Facebook, which as of right now is also rumored to be eyeing an acquisition of the social mapping service. People familiar with the matter told Bloomberg that Waze is managing “expressions of interest” from multiple parties, and is targeting a selling price of at least $1 billion. Alternatively, the firm may seek venture capital financing in order to stay independent.

    For those of you who have been following the story, a report earlier in the month claimed Facebook was in talks to possibly pick up Waze, with the purchase positioning the social network to enter an already cramped market led by Google Maps. Facebook’s bid was also supposedly roughly $1 billion. The publication notes that Google may possibly be looking to block Facebook from entering the mapping game.

    The deal is far from being reached and talks may fall apart as Waze’s user base is substantial enough to raise funding privately. As of April, Waze had over 40 million people using its service, a number that is quite substantial given its time in the market compared to its competitors.

    As for Waze’s existing investors, the company managed to successfully raise $30 million in a 2011 funding round led by Kleiner Perkins Caufield & Byers and Horizons Ventures Hong Kong. Microsoft is supposedly also an investor as is Magma Venture Partners, Vertex Venture Capital and BlueRun Ventures.


    For those of you who haven’t used the app, it is free to download from the App Store and features automatic reporting of traffic data based on the input user’s provide. Social aspects include community-generated real-time routing, live maps and an accident reporting system, among other standard navigation features. We’ll have to wait and see what happens with the deal as only time will tell.

    Source: Bloomberg

    Twitter: @AkshayMasand

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  3. #2
    Green Apple
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    Oh, the bidding wars...lets see who wins :P

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    Green Apple
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    I use Waze every now and then and the user interaction part seems extremely dangerous.

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    My iPhone is a Part of Me wolverinemarky's Avatar
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    i like waze is pretty accurate was hoping apple would snag it but at that price tag i doubt there willing to do that

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    iPhone? More like MyPhone evolution83's Avatar
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    Why do these companies need to purchase Waze? Last thing I want is for some other company to come in and f*ck everything up

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