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03-21-2013, 04:57 PM #1
iPhone Tops JD Power Customer Satisfaction Survey... Again
Once again, Apple has ranked atop the JD Power consumer satisfaction survey - a position it's grown comfprtable with over the past decade.
For the ninth consecutive study, Apple ranks highest among manufacturers of smartphones in customer satisfaction.
Following Apple on the hot list are Nokia, Samsung, Motorola and HTC, each of which scored 793, 792 and 790, respectively.
"As the capabilities of wireless phones and their applications continue to expand, and as customers grow more reliant on their device, handset manufacturers have an opportunity to further shape the customer experience and impact satisfaction with better integration of services and more communication options, such as video chat," says Kirk Parsons, senior director of telecommunications services at J.D. Power and Associates.
"It is important, however, that manufacturers meet the expectations of those customers who take advantage of such offers by ensuring the features are intuitive and, ultimately, rewarding to them," Parsons adds. "Providing an easy-to-use, yet powerful operating system with the ability to customize applications to suit individual needs is essential to providing a high-quality and rewarding wireless experience."
Source: JD Power