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Thread: Apple Loses Fight for 'iPhone' in Brazil

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  1. #1
    MMi Staff Writer Michael Essany's Avatar
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    Default Apple Loses Fight for 'iPhone' in Brazil


    Brazil is not only a thriving market for smartphones and tablets, it's a highly-populated nation that Apple has made a high priority in the last twelve months. By Tim Cook's own admission, Brazil is where Apple would like to shift more emphasis, both in terms of production and sales of iDevices.

    Unfortunately for Apple, there's some bad news coming out of Brazil at this hour. Brazil's National Industrial Property Institute had denied Apple in the company's formal efforts to secure the exclusive rights to the "iphone" name.

    IGB Eletronica SA filed to register the trademark in 2000. Incredibly, it didn't secure the rights until as recently as 2008, the year after the first iPhone was released in the U.S.

    As of last year, IGB Electronica has even begun selling its very own "iphone," which is actually a smartphone powered by Google's Android operating system. In U.S. dollars, the device sells for approximately $300. Making matters even more strange is that the IGB started selling its "iphone" only after Apple started to sell its iPhone in Brazil.

    The owner of the iPhone trademark in Brazil, IGB Eletronica SA, said it would consider selling the naming rights to Apple Inc.
    “We’re open to a dialogue for anything, anytime,” Eugenio Emilio Staub, chairman of IGB, tells Bloomberg. “We’re not radicals.”

    Source: Bloomberg

  2. #2
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    this doesn't surprise me at all., even here in the US the iPhone name did NOT belong to apple and an 'iPhone' had been on the market for like 10 years before the apple iPhone.

  3. #3
    Green Apple
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    Wow, terrible writing. Horrible sentence construction.

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  5. #4
    iPhone? More like MyPhone
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    So market it as "Apple IPhone" and call it a day.

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    Green Apple tlc1217's Avatar
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    Quote Originally Posted by flash66 View Post
    So market it as "Apple IPhone" and call it a day.
    +1

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    Green Apple Adrian97c's Avatar
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    Quote Originally Posted by micaiah12 View Post
    Wow, terrible writing. Horrible sentence construction.
    Get a life

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    Super Moderator iYeow's Avatar
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    Quote Originally Posted by micaiah12 View Post
    Wow, terrible writing. Horrible sentence construction.

    This is not about Professional English writing but is about bringing Daily News to us.

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    Quote Originally Posted by iYeow View Post
    This is not about Professional English writing but is about bringing Daily News to us.
    True, but if you can't at least write properly then don't even bother writing to the public. A child could write better than this. I'm sorry to say this, but my 10 year old brother writes way better than this.

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  12. #9
    My iPhone is a Part of Me Feanor64's Avatar
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    Quote Originally Posted by micaiah12 View Post
    True, but if you can't at least write properly then don't even bother writing to the public. A child could write better than this. I'm sorry to say this, but my 10 year old brother writes way better than this.
    u better be careful.....

  13. #10
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    So the headline is false, they haven't lost the battle, the owner is willing to consider selling the naming rights. Nice media work, really tired of the media using scare tactics in almost everything today, from politics to now electronics. I thought journalism was to tell the story the way it is, not spin it so it's more interesting. I am quickly losing respect for modmyi, they hype up the whole droid crap and now this. Oh I will still log in and read your half truths......just so I can post something to make the droid boys get angry, set down their inflatable girl friends just long enough to mis-spell a reply to me (HINT-I never read the replies).
    Good night and may the false news be yours.

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  15. #11
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    Quote Originally Posted by cgfusion View Post
    So the headline is false, they haven't lost the battle, the owner is willing to consider selling the naming rights. Nice media work, really tired of the media using scare tactics in almost everything today, from politics to now electronics. I thought journalism was to tell the story the way it is, not spin it so it's more interesting. I am quickly losing respect for modmyi, they hype up the whole droid crap and now this. Oh I will still log in and read your half truths......just so I can post something to make the droid boys get angry, set down their inflatable girl friends just long enough to mis-spell a reply to me (HINT-I never read the replies).
    Good night and may the false news be yours.
    Another reason why this site has been degrading over the past months.

    Quote Originally Posted by Feanor64 View Post
    u better be careful.....
    What's wrong with critiquing someone's writing skills? If nobody critiques anything then nothing will be improved.

  16. #12
    Green Apple Sasukekun77's Avatar
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    Quote Originally Posted by micaiah12 View Post
    True, but if you can't at least write properly then don't even bother writing to the public. A child could write better than this. I'm sorry to say this, but my 10 year old brother writes way better than this.
    Somone feel bigg becus tey now how to rite? LOLOLOLOL

  17. #13
    iPhoneaholic truenorth's Avatar
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    Quote Originally Posted by micaiah12 View Post
    True, but if you can't at least write properly then don't even bother writing to the public. A child could write better than this. I'm sorry to say this, but my 10 year old brother writes way better than this.
    You're full of it. I seriously doubt your 10yo brother - or any 10yo for that matter - can write better. Except for one minor run-on sentence, I see nothing wrong with the writing. You're just being an ***.

    By the way, as a compound adjective, shouldn't '10-year-old' be hyphenated?
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  18. #14
    Green Apple Sasukekun77's Avatar
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    Quote Originally Posted by truenorth View Post
    You're full of it. I seriously doubt your 10yo brother - or any 10yo for that matter - can write better. Except for one minor run-on sentence, I see nothing wrong with the writing. You're just being an ***.

    By the way, as a compound adjective, shouldn't '10-year-old' be hyphenated?
    ^This guy +1

  19. #15
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    Quote Originally Posted by iYeow View Post
    This is not about Professional English writing but is about bringing Daily News to us.
    The New York Times is about bringing daily news to readers. So it's also not about proper writing either? I have to agree with the OP.

  20. #16
    iPhoneaholic truenorth's Avatar
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    Quote Originally Posted by cnniphone View Post
    The New York Times is about bringing daily news to readers. So it's also not about proper writing either? I have to agree with the OP.
    Well then what was not proper about the writing?
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  21. #17
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    So just call it the EyePhone and call it a day.

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    Quote Originally Posted by jOnGarrett View Post
    this doesn't surprise me at all., even here in the US the iPhone name did NOT belong to apple and an 'iPhone' had been on the market for like 10 years before the apple iPhone.
    Not really the same situation. In this case, the company didn't finally secure the name until after Apple's iPhone came out. AKA: "Oh ****, Apple's phone is popular, let's finally secure that name so we can charge then through the nose later!."

    And they didn't have their iPhone actually made until Apple came into their market. AKA: "Let's just make our own and fool people into thinking their getting Apple's phone."

    So, not really the same situation at all. Don't get me wrong, I'm not really condemning what they did. Business is business. But let's not pretend like Apple is trying to copy and rip them off.

  23. #19
    Green Apple Adrian97c's Avatar
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    I would love to see an iPhone running android LOL (not)

  24. #20
    iPhoneaholic truenorth's Avatar
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    Quote Originally Posted by UrghArgh View Post
    The way this is written makes it appear to be IGB's failure to "secure" the rights to the name.
    I wasn't confused. You and the original whiner imagined the confusion.

    Don't believe everything you read here as 99% of it is fanboy fluff.
    Moose muffins! From an Android fanboy perhaps? Can you provide the math that got you the 99% figure?
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