Apple is reportedly in talks with Foursquare about adding the company’s data to iOS map according to a report by the Wall Street Journal.

The WSJ report claims the partnership would eventually lead to Apple incorporating local data from Foursquare into the Apple iOS Maps application. How exactly this will benefit iOS users is unclear, unless Apple wants their iOS Maps app to turn into another virtual game of King of The Hill.

The report claims Apple senior vice president Eddy Cue has been meeting with Foursquare representatives over the last few weeks, and discussing how their service uses data to find locations and business listings. The partnership would hopefully boost Apple’s lackluster business location functionality within iOS Maps.

Apples willingness to even discuss partnering with Foursquare shows the company understands the limitations of its current maps application. How the two companies plan to partner, or even if they do is still largely unknown. But, Apple needs to differentiate itself from Google’s Maps offering which has already been downloaded more than 10 million times since being released.

Source: CNET