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12-08-2012, 03:20 AM #1
T-Mobile Hopeful that Obtaining iPhone Will Bring Back Lost Subscribers
As many T-Mobile customers have jumped ship turning to rival carriers to be able to use the iPhone, the wireless carrier’s recent efforts to obtain Apple’s immensely popular smartphone from next year have paid off. The wireless carrier is clearly hoping that this move will help it bring back lot subscribers. Chief Executive John Legere wants to see Apple’s flagship smartphone make a positive impact on the carrier’s subscription numbers by 2013, something that is likely to happen.
According to Legere, “it is an aggressive target but we think it is possible.” The wireless carrier has clearly been struggling without the iPhone as it lost 510,000 customers during the first quarter of 2012 than 557,000 customers during the second quarter, followed by another 492,000 customers in the third quarter. For those of you who are too lazy to do the math, that’s roughly 1.56 million customers lost in nine months. Although not all customers who left T-Mobile jumped ship for the iPhone, the device was certainly playing a big part in the losses the carrier faced. Legere said “it was very clear that a certain number of customers wouldn’t come to the store if we didn’t have the iPhone. There was a definite impact.”
Apple’s iPhone has been making such a big impact in the industry that T-Mobile has been unofficially trying to appeal to unlocked iPhone customers. The carrier went as far as providing iPhone 5 micro-SIMs, despite not carrying the handset, and has been hard at work upgrading its HSPA+ network to support the iPhone in many different areas. Now that the wireless carrier has inked the deal with Apple to carry the iPhone in 2013, it isn’t a surprise for the company to be hopeful in regaining some of its many lost subscribers.
Last edited by blkcadi; 12-08-2012 at 01:25 PM.
12-08-2012, 06:00 AM #2
Sorry I already left...
12-08-2012, 06:48 AM #3
me too... but would GLADLY return if they paid me to break my contract. T-Mobile has been nothing but great and the customer service and unsupported support nothing but awesome.
12-08-2012, 07:31 AM #4
Call me too lazy to do the math, but what will you call me when I tell you that you said they lost customers in 2013 and its only 2012? Just saying...
12-08-2012, 08:49 AM #5
12-08-2012, 09:14 AM #6
12-08-2012, 09:32 AM #7
No one proof reads any more or the writer of this article lives in the future?
"it lost 510,000 customers during the first quarter of 2013 than 557,000 customers during the second quarter"
12-08-2012, 01:26 PM #8
Typo fixed guys.
12-08-2012, 02:13 PM #9
12-08-2012, 04:21 PM #10
12-08-2012, 08:57 PM #11
- Join Date
- May 2012
- United States
- Thanked 2 Times in 1 Post
I've heard great things about T-Mobile, but they've definitely dropped the ball. In my honest opinion, I think they should really start upping their coverage areas. I know some people that had to migrate from T-Mobile, because when they moved to a new location, they didn't have service.
12-09-2012, 08:53 AM #12
So, apparently T-Mo USA won't be offering subsidies on these iPhones http://money.cnn.com/2012/12/07/tech...mobile-iphone/. A friend at work (who has used T-Mo in the past) claimed this is the norm for them and most of their customers 'don't care.' I can't imagine having to pay $849 for my 64GB iP5, even with a monthly "payment plan", esp for a network that isn't anywhere near as comprehensive (in terms of coverage) as the top 2.
12-09-2012, 12:28 PM #13
12-09-2012, 02:38 PM #14
Shady company with poor customer support and service. Which of those will give me the incentive to go back?
12-09-2012, 05:46 PM #15
Small typo? I'm sure these "writers" are being paid for their work here. I'm not a writer, but even I know that you're supposed to proof read your work before you publish it. When you're publishing something for the masses to see/read, having correct grammar, spelling and composition goes a long way to help your credibility, more so than having actual facts IMO. Guess they didn't teach you that in school.
12-09-2012, 06:26 PM #16
Yup, your no writer (or the others that jumped on the bashing band wagon either) otherwise you would be posting articles.
If all you have to do is complain about a typo you must have a sad life.
To point a mistake out respectfully and care about being a productive part of the forums rather then being so negative and in my opinion just being a troll and posting to bash or put someone down is just lame IMHO.
It is a public forum, but there are still rules and courtesies.
Grab a mitt and get in the game...
12-09-2012, 06:42 PM #17
It DOES say MMi Staff Writer underneath their name, so that's why I hold them to a higher standing. Guess it's more important to get the story out there as fast as possible and not check for errors.
Back on topic, T-Mobile might very well be too late on the iPhone train. We'll see how/if the iPhone will help them out. They sure had some of the best plans, but their coverage was not all that great.
12-09-2012, 07:50 PM #18
How does someone become a writer on MMi? I wouldn't mind trying it out.
12-09-2012, 08:16 PM #19
12-09-2012, 09:35 PM #20
I pay $60/month for the two phones' service, as opposed to VZW's $140 or AT&T's $150 (over fourteen months), has saved me between $1120 and $1260. Adjusting to one phone and twelve months under the same scenario, $30/mo. versus $70-$75 saves $480-$540 per year. That beats the average U.S. carrier subsidy.
Paying for the phone up-front means I can afford yearly upgrades with no contracts, plus the device comes factory unlocked. It's a cash flow thing--and I find it's in one's favor to take it on the front-end instead of over two years.