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11-26-2012, 01:27 PM #1
Facebook Now Selling iTunes Store Gift Cards Through Facebook Gift Platform
Facebook users can now purchase iTunes Store digital gift cards through the company’s Facebook Gifts platform.
Starting today with Facebook Gifts, you can instantly gift your friends iTunes digital gifts and recommend albums, movies, games, apps, and more available on the iTunes Store.
Search for a specific song or album to recommend, or let your friend decide. iTunes digital gifts are available for $10, $15, $25, or $50. — Facebook
Per Apple’s last 10-K, the company generated $7.5 billion from the iTunes Store during fiscal year 2012. Industry sources say that more than $2 billion of that revenue comes directly from iTunes gift cards. Sources also tell us that existing retailers who sell iTunes gift cards (like Best Buy, Target and the like) usually keep around 13 percent of each gift-card dollar sold.
So that adds up to around, say, a $260 million-dollar market size for physical iTunes cards split among participating retailers, of which Facebook will now be an active participant. That pie is small compared to Facebook’s overall revenue ($3.71 billion in 2011), but another digital product with less overhead and high demand is definitely a win for Facebook’s Gifts department.— All Things D
Source: AllThingsD [via MacRumors]
Last edited by thetoothfairy; 11-26-2012 at 10:39 PM.
11-26-2012, 01:53 PM #2
Your first sentence uses the past tense "purchased" instead of purchase.
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11-26-2012, 03:17 PM #3
11-26-2012, 03:47 PM #4
11-26-2012, 06:16 PM #5
11-26-2012, 09:58 PM #6
Only 1 will win?
11-26-2012, 10:02 PM #7