Will.i.am to Launch i.am+ Camera, A 14 MP Camera Add-on for the iPhone

[Akshay Masand]

One of the stars of the Black Eyed Peas, Will.i.am, has recently decided to jump into the world of technology with the launch of a range of accessories specifically designed for the iPhone. According to him, the launch of the new brand will take place next week with accessories that he claims will turn your smartphone into a genius phone. The Telegraph reports the following about the news:

The first product from his new consumer electronics and app venture i.am+ is an accessory that clips onto an iPhone and transforms the eight megapixel smartphone camera into a 14 megapixel camera, which it is claimed dramatically enhances the clarity and definition of your photographs. Speaking exclusively to The Daily Telegraph, he says: ‘We have our own sensor and a better flash. You dock you phone into our device and it turns you smartphone into a genius-phone. We take over the camera.’

The camera will be the first of a series of digital products that bear his name – to support them, he has invested in what he calls ‘digital real estate’ online. He now owns the domain www.i.am. Users of i.am+ accessories will be given individual online profiles, for example www.i.am/Will.

Will.i.am has a development license from Apple which allows him to produce and sell the camera accessory. The i.am+ camera add on has already made an appearance in a video for Britney Spears and Will.i.am’s joint venture named “Scream and Shout.” The Black Eyed Peas member is not limiting himself to just the camera, he is said to be working on a larger range of many more accessories that will be available soon as well.

The news sounds sweet and sour but the best we can do is hope that the accessories live up to the hype that is being created. The accessories will be launched and sold exclusively through the Selfridges shop chain in the U.K. Furthermore, they will be official shown off in London on November 28th with no news on international availability. The latter probably won’t take too long though.

Source: The Telegraph via Engadget

[ATBsky]

Bad move Will.
-Why, will I lose money on this?
-Yes you will, Will.

[HovikGas]

Bad move Will.
-Why, will I lose money on this?
-Yes you will, Will.

Haha, +1

[pegitt]

The sad thing about it is stupid people who have no clue about camera's / photography will buy this.

[CX3NT3_713]

......ummm no..thank you very much...

[steve-z17]

Not the smartest idea.....I think if people want to take great pictures they buy a nice camera....not an add-on of their phone.

[Jokadaking]

It better be <50 cheap other wise it will be a big waste of time. I am a fan of gadgets but I am not gullible.

[plcrules]

"You dock you phone" sorry to be a **** but i never notice these things

[Woejangles]

Boom boom pow! Genius phone

[steeda763]

Guess he decided to stop trying to build cars, and instead build something else he doesn't know anything about.

Why Is Will.I.Am Saying He Built A DeLorean?

[Woejangles]

^ looks like the new mustang and a dalorean went back to the future together

[Senyaichiya]

William needs to stick to music.

[tudtran]

$40 or less I would buy one

[vinaygoel2000]

I'm guessing £99 (>$99).

[kalpesh78]

Bad move Will.
-Why, will I lose money on this?
-Yes you will, Will.

+2

[Mrteacup]

Bad move Will.
-Why, will I lose money on this?
-Yes you will, Will.

*-Yes you will, Will. I am sure.

[confucious]

I have no idea who Will.I.Am is but most people seem to be suggesting he has not done any research. It will be interesting to see who is right.

[Checksum47]

WilIaint should just stick to Muzak. Or whatever that crap he preforms is...

[daytonaviolet]

why not just get a wifi digital camera?

[unison999]

Will i am needs to quit these stupid investment, needs to just sit on his money.