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11-13-2012, 12:34 AM #1
Report Indicates Apple's iMessage Causes a Decline in Text Messaging in the U.S.
A new report reveals that Apple’s iMessage as well as other data-based messaging apps, reportedly caused the first drop in U.S. text messaging in years, and the downward trend may continue as more wireless subscribers switch to smartphones. Apparently users are sending 678 texts per month, down from 696 texts per month for the previous quarter, a trend that seems to be continuing overtime.
As noted by The New York Times, the decline may seem small but is still noteworthy as the amount of SMS text messages has seen continuous growth up to this point. The change puts the U.S. in line with most western markets, which have experienced texting revenue declines as more subscribers have switched to data-based messaging.
Unlike texts, which come bundled with cellular service subscriptions, apps such as Apple’s iMessage and Facebook’s Messenger use data, which can amount to considerably less cost due depending on the data plan chosen. An example of this would be smartphone users who have unlimited data. These users can basically do away with texting completely as long as the people they are messaging have compatible data-based apps. Mobile analyst, Chetan Sharma said it’s too early to estimate whether the texting market will continue to decline for U.S. carriers, but he did note that data-based messaging has slowly been replacing conventional messaging as the number of smartphone users rises.
The possible decline of texting doesn’t necessarily mean a decline in earnings for U.S. telecoms, however, Sharma did note that of the top three carriers, some 45% of revenue per customer is made from mobile data accounts.
Have you noticed yourself using data-based messaging apps instead of text messages recently?
Source: Chetan Sharma, The New York Times
11-13-2012, 03:47 AM #2
Oh yea, the telecoms saw this coming a long time ago. This is why they got rid of their tiered texting plans and only offer unlimited now. Well I'm on AT&T and that's what they did anyway, but if I'm not mistaken, that's the case with the others too.
Otherwise, everyone would cut back on their texting packages and choose smaller/cheaper ones, but the shareholders wouldn't like that one now would they? I'm still on my $5/200-text a month plan and have been saving myself $15 a month for the past 4 years, haha. Thanks Apple!
11-13-2012, 03:57 AM #3
I've been using Textfree for 3 years and have avoided $20.00 a month from AT&T. That's $700.00 I saved since I don't have a texting plan on my iPhone. Plus Textfree sends me an email of each text.
11-13-2012, 04:10 AM #4iMessage Causes a Decline in Text Messaging in the U.S.
11-13-2012, 05:32 AM #5
umm yeah, i send like 1500 messages about 1/4 are actual txts the rest are imessage and kik, whats app.
11-13-2012, 05:59 AM #6
I dropped my text usage to a few a month ever since iMessage became bundled with iOS, as most of the people I know have iPhones. Now I only have a $5 text plan, just in case I need it.
11-13-2012, 06:24 AM #7
Thanks for the free texting Apple..hopefully this will force carriers to offer it for free again :]
11-13-2012, 10:09 AM #8
11-13-2012, 10:23 AM #9
11-13-2012, 11:55 AM #10
I know in a total month previously to iMessage my texts were at an average ten thousand.
I haven't even checked what it's been since I got an iPhone 4S whoa...a year already?
11-13-2012, 01:40 PM #11
11-13-2012, 03:30 PM #12
11-13-2012, 03:32 PM #13
11-13-2012, 03:33 PM #14
...now I'm gonna have to charge my Nokia and send pics of the texts I saved!
11-16-2012, 08:03 AM #15