Apple Debuts Passbook Enabled Gift Cards in Apple Store App

[Phillip Swanson]

Apple added Passbook enabled gift cards to the Apple Store app this weekend.

Apple announced the company would roll out the Passbook gift cards when they updated the App Store earlier this week. However, the cards were difficult to find and weren’t searchable from the App.

The gift cards themselves are still somewhat difficult to locate, but those searching for the new gift cards can find them by navigating to a featured gift card banner at the bottom of the Apple Store app’s homepage. The user can then choose digital certificates for physical Apple Stores or iTunes cards as well. The Apple Store cards can be delivered via snail mail or email, but the iTuens cards can only be delivered by mail.



Users receiving a digital copy of the new gift cards can either print the receipt out and take it to a store, shop online with it, or download the card to Passbook and store it as a QR code. Perhaps the coolest feature is the geo-fencing feature built into iOS and Passbook, that can automatically display the gift card when the recipient walks into an Apple Store.

The cards themselves are available in blue, pink and silver and must be valued between $25 and $2,000.

Source: AppleInsider

[mustard05]

This is so revolutionary..... So revolutionary.

[bmwraw8482]

iTuens = French for iTunes? 😋

[thetoothfairy]

Can't wait until more companies start doing this!