New Nokia Commercial Bashes iPhone's Lack of Color

[Akshay Masand]

Nokia recently released a new commercial that attacks Apple’s new iPhone, with the focus on the iPhone 5’s lack of color options. This is quite different from Samsung’s campaign, which tends to make fun of those who wait on lines and the general lifestyle of iPhone users. What seems to be a bit strange here is that Nokia seems to be focusing in on what seems like a largely irrelevant feature as opposed to touting the features its flagship Lumia 920 totes.

As pointed out by The Verge, the “Time to #switch” commercial portrays a rather boring life that iPhone upgraders live. It conveys a monotonous two-toned feel as an early-adopter who goes to purchase an iPhone asks what colors he has to chose from. When asked this question, the staff at the Apple retail outlet appears to be angered as alarms and buzzers go off, causing the main character to run outside where he sees people carrying the Lumia 920 in various bright colors.

The advertisement ends with the “This is Lumia” tagline with a picture of the Windows Phone 8 device next to it. Nokia even attempts to utilize a social media aspect into their messaging by promoting the Twitter hashtag #switch. Although the Samsung commercials seemed to have their own place when it came to messaging and hilarity, I don’t think Nokia’s message makes their phone stand out. Although color may be part of the decision making process when it comes to purchasing a device, it doesn't seem anywhere near as important as the technical features a device packs.

Those of you who are interested can watch the video below:



Source: YouTube (Nokia) via The Verge

[smoothcreak]

The worst commercial I have seen about a phone. On the plus side it makes me want to buy a Samsung or iPhone again lol.

[aries_green_monkey]

By creating a short story, Nokia is able to pull the audience in. We see a factory-like setting of smog and dullness as the people line up to trade in a wad full of cash for something that is very uniform, and the same. The main character then imagines something simple- a colored phone, and everybody goes crazy.

This is called SYMBOLISM. Its when a symbol (aka a colored phone) represents a larger idea, and usually not literally.
The point is that Nokia wants to highlight the induviduality and freedom their product offers. While they choose to express it by the color of the phone instead of demoing the features, i feel it was a very artistic and honestly intelligent way to advertise.

Most consumers are not looking at the specs of the product they buy, if that were the case marketing would hardly matter. This is an advertisement that appeals to people who are looking for something different than the Samsung or iPhone that we all know wayyy to well. This ad hits home for the guy who is in college and works at a coffee shop and is still trying to find who he is. Or the young business woman who always keeps it professional, but with style and swag. Maybe she wants somebody to ask her "hey, what phone is that, i've never seen it before."

Anyways, as a long time member of this site, and an even longer viewer, I must say i am dissapointed in how the quality of news has changed and become soooo bias to the point that no other product can get the recognition it deserves, nor slide by without criticism that hardly even makes sense.

But then again, maybe im wrong. Nokia probably just wants to let consumers know it has different colored phones.

[Raybeast]

By creating a short story, Nokia is able to pull the audience in. We see a factory-like setting of smog and dullness as the people line up to trade in a wad full of cash for something that is very uniform, and the same. The main character then imagines something simple- a colored phone, and everybody goes crazy.

This is called SYMBOLISM. Its when a symbol (aka a colored phone) represents a larger idea, and usually not literally.
The point is that Nokia wants to highlight the induviduality and freedom their product offers. While they choose to express it by the color of the phone instead of demoing the features, i feel it was a very artistic and honestly intelligent way to advertise.

Most consumers are not looking at the specs of the product they buy, if that were the case marketing would hardly matter. This is an advertisement that appeals to people who are looking for something different than the Samsung or iPhone that we all know wayyy to well. This ad hits home for the guy who is in college and works at a coffee shop and is still trying to find who he is. Or the young business woman who always keeps it professional, but with style and swag. Maybe she wants somebody to ask her "hey, what phone is that, i've never seen it before."

Anyways, as a long time member of this site, and an even longer viewer, I must say i am dissapointed in how the quality of news has changed and become soooo bias to the point that no other product can get the recognition it deserves, nor slide by without criticism that hardly even makes sense.

But then again, maybe im wrong. Nokia probably just wants to let consumers know it has different colored phones.

Why would you even take the time to write that pointless comment?

[CCNPJediHacker]

Windows Phone sucks!!! End of

Cheers.....

[trek-life]

Nope, these product attacks on competition aren't getting old at all. Nothing about them is played out one bit. *SarcasmNoted

[ferris419]

Sounds like these other phone company's are a bit envious.....

[HotBlack]

Why would you even take the time to write that pointless comment?

| | |
v v v

...as a long time member of this site, and an even longer viewer, I must say i am dissapointed in how the quality of news has changed and become soooo bias to the point that no other product can get the recognition it deserves, nor slide by without criticism that hardly even makes sense...

[rcm]

1.Windows Phones suck, sorry to say it, had one and didn't like it one bit, none of them are in HD, their design is ridiculous, and windows mobile has had the same operating system for over 3 years, and when Windows 8 mobile starts it will only support new pre-installed phones, sorry to say it but it's truth.
2. aries_green_monkey
Dude this is an apple site, most time we complain that we have so many news about rumors, or the stupid court cases, and almost no mod news which the reason why the site was made in the first place, and now we have Windows phone news too. Sorry if you feel offended but the truth is that most of us don't care about Windows phone or Samsung and even less about their news.

[dennder]

Id rather be "same as the rest of the crowd" than "lumia".
Digging translation for Lumia word.
So, thanx, but no thanx.

Oh, btw, re-read this comment in the light of the translation meaning and think again about symbolism

By creating a short story, Nokia is able to pull the audience in. We see a factory-like setting of smog and dullness as the people line up to trade in a wad full of cash for something that is very uniform, and the same. The main character then imagines something simple- a colored phone, and everybody goes crazy.

This is called SYMBOLISM. Its when a symbol (aka a colored phone) represents a larger idea, and usually not literally.
The point is that Nokia wants to highlight the induviduality and freedom their product offers. While they choose to express it by the color of the phone instead of demoing the features, i feel it was a very artistic and honestly intelligent way to advertise.

Most consumers are not looking at the specs of the product they buy, if that were the case marketing would hardly matter. This is an advertisement that appeals to people who are looking for something different than the Samsung or iPhone that we all know wayyy to well. This ad hits home for the guy who is in college and works at a coffee shop and is still trying to find who he is. Or the young business woman who always keeps it professional, but with style and swag. Maybe she wants somebody to ask her "hey, what phone is that, i've never seen it before."

[Drizahy]

Yup running out to buy one now. I think I will buy yellow and then put a red case on it to protect it. Or maybe blue and put a green case on it. Then when I'm at work I will buy a black case cause I don't wanna look like someone put a lemon on my belt.

[eg6motion]

lack of color seems to trump lack of sales....

[Chula]

Yup running out to buy one now. I think I will buy yellow and then put a red case on it to protect it. Or maybe blue and put a green case on it. Then when I'm at work I will buy a black case cause I don't wanna look like someone put a lemon on my belt.

Lol😄

Id rather be "same as the rest of the crowd" than "lumia".
Digging translation for Lumia word.
So, thanx, but no thanx.

Oh, btw, re-read this comment in the light of the translation meaning and think again about symbolism

👀
👃
👄"Agree"

[Zokunei]

Why wasn't there a story about this ad? http://youtu.be/WlsahuZ_4oM

[Gervs]

This kinda ad is silly. It's like having to stand outside ur shop and tout your products as you bad mouth your competitors to passers by. It clearly shows a weak market share and (correctly or incorrectly) a weaker product. Especially wen ur competitor jus sits in his/her shop, to which people just flock, even queuing outside for days (in some cases). Better to make ads showcasing the great or unique features of your own products.

[fleurya]

The bad part about a primary color exterior is that you are forced to stay with that color and the same color for all this big, plain tiles on your homescreen otherwise it'll look like garage.

So, if you really like bright yellow or other) and don't think you'll get bored with it for at least 2 years, go for it!

[iRevival]

If I cut out the very end where it says "This is Lumia" I could totally jack this to use for my business haha. I didn't think it was bad at all. But the fact that they have different colors doesn't seem to help their sales all that much.

[bigboyz]

I used to wonder why Apple didn't make there phones in multiple colors..still no real answer. Yet, i think to myself I always have a case on it anyway, so who cares what color it is really?? hahaha! As long as the OS is on point im good..im good

[Silverado1987]

Sounds like these other phone company's are a bit envious.....

Agreed. Why doesn't Samsung go after Nokia or vise versa.

There just jealous and want attention.…it's true

[Perceptum]

Anyways, as a long time member of this site, and an even longer viewer, I must say i am dissapointed in how the quality of news has changed and become soooo bias to the point that no other product can get the recognition it deserves, nor slide by without criticism that hardly even makes sense.

Yes, it is shocking to me that a site about iDevices is biased toward iDevices. Maybe we can join forces and get Fox News to support Obama...