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Thread: ComScore: One Out of Every Three Smartphone Subscribers Use an iPhone

  1. #1
    MMi Staff Writer Akshay Masand's Avatar
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    Default ComScore: One Out of Every Three Smartphone Subscribers Use an iPhone


    According to the latest data from comScore’s MobiLens service, Google’s Android continued to enjoy the larger share of the smartphone market, taking 52.2% of smartphone subscribers, up 1.4% from May, while Apple managed to gain 2% to finish with 33.4% over the same period. BlackBerry maker RIM continued its decline, dropping 2.1% to fall below the 10% mark, finishing July with a 9.5% share of the market.

    Out of the 234 million Americans who are age 13 and older and own a mobile device, 25.6% use a Samsung product, down 0.3% from the prior period. Following Samsung was LG’s 18.4% share of the market, down a slightly more significant 0.8 points. Although it was seated in third place, Apple was the only top-three manufacturer to gain market share during the three month period, gaining 1.9% points to end with a 16.3% share of mobile subscribers. Rounding out the top five were both Motorola and HTC with 11.2% and 6.4% respectively.



    The data continued to show that text messaging was up 1.5 points in July with over three quarters of subscribers using the service at 74.6% Mobile internet browsing was also up with 51.2% of owners accessing the web, while use of social networking sites grew 1.9 points to reach 37.9% Another interesting tidbit was that the number of people listening to music on their devices also rose another 2.5 points to reach 28.3%.

    Overall, the highlight of the data was that the smartphone market share of Apple’s iOS and Google’s Android operating systems grew once again during the three months ending in July, with the iPhone now accounting for one out of every three handsets while Google captured 52.2% of the market. One has to consider how impressive the feat really is as multiple manufacturers make Android based phones whereas Apple is the only company utilizing the proprietary iOS platform.

    Source: comScore

    Twitter: @AkshayMasand

  2. #2
    Really impressive how 1 brand competing with many others and only in 3 official carriers and still have a great %





  3. #3
    So 66% of smartphone users are not using an iPhone which is more impressive

  4. #4
    Quote Originally Posted by rickuk View Post
    So 66% of smartphone users are not using an iPhone which is more impressive
    How is that impressive? Considering all the mobile choices that are out there, a full third of them are iPhones. THAT to me is what's impressive. Let's not forget that Android is simply an OS... Google is not a manufacturer of handsets/hardware.
    Last edited by andygev35; 09-28-2012 at 08:34 AM.

  5. #5
    Quote Originally Posted by duromega View Post
    Really impressive how 1 brand competing with many others and only in 3 official carriers and still have a great %
    And in the 2nd chart, it shows how Samsung and LG are both ahead of Apple. Those are individual brands. Apple may get the bronze medal, but you get the participation trophy in trying to make excuses.

  6. #6
    Quote Originally Posted by andygev35 View Post
    How is that impressive? Considering all the mobile choices that are out there, a full third of them are iPhones. THAT to me is what's impressive. Let's not forget that Android is simply an OS... Google is not a manufacturer of handsets/hardware.
    The chart that list Google is for OS market share. Not for devices they make. I'll give credit where it's due. It is very impressive for Apple to be ranked 3rd in only 5 years.
    If I can't mod it...I don't want it.

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