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09-07-2012, 05:26 AM #1
Apple Rumored to Have Replaced Audience Noise Suppression Technology in Next-Gen iPhone
In a recently released note, a company by the name of Audience said Apple is “unlikely” to enable its noise suppression IP in the upcoming iPhone, causing shares of the audio technology company to drop over 50% in after-market trading. The Cupertino California company previously employed Audience’s processor in previous iterations of its popular handset, including the iPhone 4, which featured a dedicated separate noise suppression processor. Most recently, the A5 SoC used in the iPhone 4S integrated Audience’s second-generation earSmart voice and audio processor IP to optimize the voice recognition capabilities of software such as Apple’s Siri virtual assistant.
Audience previously developed the next-generation IP and licensed it to Apple in March. One thing to note here though is that the agreement doesn’t require Apple and its subsidiaries to use the patents if it chooses not to. From the recently released note:
Audience now believes that it is unlikely that the OEM will enable Audience's processor IP in its next generation mobile phone. Audience is not aware of any intended changes by this OEM to its use of Audience's processors or processor IP in prior generations of the OEM's mobile phones.
As of right now, it hasn’t been made clear what audio processing technology Apple has decided to choose over Audience’s solution for its upcoming devices. We’ll find out in time though as the next-generation iPhone is set to be revealed on September 12th.
09-07-2012, 05:54 AM #2
So in other words you're saying that the iPhone 5 Siri will suck beyond all recognition.
09-07-2012, 05:57 AM #3
Audience wont get their audience
09-07-2012, 05:58 AM #4
09-07-2012, 07:22 AM #5
09-07-2012, 07:42 AM #6
funny, i didn't see that comment anywhere at all.
09-07-2012, 07:49 AM #7
I'd say buy in now.... It's not official that they didn't include it yet and if it's found to be included after release you've doubled your money.
09-07-2012, 09:22 AM #8
Apple have bought Tom Toms maps, how many times do i have to repeat it
09-07-2012, 09:31 AM #9
The lesson for all sort of developers out there: if you go to bed with apple you will get wet.
a) If you produce some utility app that is very successful, next IOS will have an apple app that copied yours and you will be done with (and probably even removed from the app store because of "duplicate functionality with core ios services").
b) If you make some hardware/software for an apple device, sooner or later you will be leapfrogged by apple and your business is over.
Sure, you do get a temporary boost by selling to apple (and this may be good enough to get rich if you are the CEO or funding father of the company), but sooner or later you are done with.
09-07-2012, 10:16 AM #10
09-07-2012, 10:56 AM #11
That's funny. You do know Apple didn't develop a map program, they bought Tom Tom. They didn't develop a voice recognition system. They bought Siri. Nothing wrong with it. But give credit where credit's due. I can see where it can be confusing because when they get on stage, they present it as if they did develop it.
09-07-2012, 11:26 AM #12
Speaking to the other points. They also still allow the competing apps to exist and be purchased. So it's not like they stifle competition or developers.
I'm not sure why it's super cool in the tech world to make everything Apple does some evil plot to destroy the world. But it definitely is the new hot opinion right now
09-07-2012, 02:32 PM #13
09-09-2012, 09:39 AM #14
09-09-2012, 12:32 PM #15
The map software software was bought then modified for their own use to avoid patent issues. Apple did not create their own from scratch.
Last edited by xclusiveiphone; 09-09-2012 at 12:41 PM.