+ Reply
Results 1 to 16 of 16

Your favorite Apple, iPhone, iPad, iOS, Jailbreak, and Cydia site.


Thread: AT&T Said to Push Staff to Sell Non-iPhone Smartphones - AT&T Denies it

is a discussion within the

iPhone News

forums, a part of the

General iPhone

section;
According to a report released earlier in the day by BGR , AT&T’s sales managers were reportedly been pushing the company’s retail store to steer iPhone buyers to alternative smartphones
...
  1. #1
    MMi Staff Writer Akshay Masand's Avatar
    Join Date
    Sep 2011
    Location
    New York City
    Posts
    3,952
    Thanks
    3
    Thanked 123 Times in 108 Posts

    Default AT&T Said to Push Staff to Sell Non-iPhone Smartphones - AT&T Denies it


    According to a report released earlier in the day by BGR, AT&T’s sales managers were reportedly been pushing the company’s retail store to steer iPhone buyers to alternative smartphones running on the Android platform or the Windows Phone platform. AT&T denied the case upon hearing about it.

    Based on the report, AT&T has said to be routinely “instructing store managers to pump the brakes on Apple’s iPhone,” specifically “handing down instructions that state that customers seeking smartphones at AT&T retail stores should be steered away from Apple’s (AAPL) iPhone and towards Android phones or Windows Phone handsets like the Nokia Lumia 900 instead.” The site says that it “confirmed the directive with three independent sources” and it should be noted that BGR has proven to be a reliable source for news related to carriers and phone retailers, despite having a spotty record about future product launches.

    The wireless carrier responded to the report denying the accusations, stating that “the idea that we would steer any customer away from the particular device couldn’t be more farfetched. The company added “our reps do what it takes to align customer needs with the best device for them. iPhone remains one of our most popular devices, which doesn’t happen by steering people away from it. Our reps are encouraged to try all devices so they are more knowledgeable on our industry-leading smartphone lineup.” At the same time, it should be noted that AT&T began publicly promoting modern Android devices after it lost its exclusive relationship to carry Apple’s iPhone in the U.S. last year. The company even announced a partnership with Nokia to promote the Windows Phone 7 Lumia this past spring (a deal which caused the carrier to lose out on $150 million.

    Apple’s iPhone currently accounts for 72% of the new smartphones activated by AT&T but BGR noted that internal sales figures from AT&T retail sources did decline among the carrier’s own outlets from a high 80% down to sales “between 50% and 60% since regional managers instructed stores to actively push other smartphones in place of the iPhone.” It’s a bit strange as to why a wireless carrier would want to do that and it isn’t a surprise for them to outright deny the allegations.

    Source: BGR
    Last edited by Akshay Masand; 08-01-2012 at 09:19 PM.

    Twitter: @AkshayMasand

  2. #2
    iPhoneaholic patoons's Avatar
    Join Date
    Feb 2010
    Location
    Long Island
    Posts
    354
    Thanks
    9
    Thanked 15 Times in 12 Posts

    hmmm let's see. typically, iphone users consume more data than android users. att encourages to sell android or windows phone, wonder why

  3. #3
    Green Apple sobeniceguy2's Avatar
    Join Date
    Jul 2008
    Location
    Miami Beach
    Posts
    75
    Thanks
    59
    Thanked 5 Times in 4 Posts

    Quote Originally Posted by patoons View Post
    hmmm let's see. typically, iphone users consume more data than android users. att encourages to sell android or windows phone, wonder why
    Good point! I couldn't agree more!
    I am the Vincent (Vital Information Necessary Centralized) iPhone.

    When I am moody I am the Hal iPhone 9000 lol

  4. #4
    Super Galactic Moderator Orby's Avatar
    Join Date
    Aug 2010
    Location
    Omicron Persei Eight
    Posts
    5,701
    Thanks
    40
    Thanked 576 Times in 526 Posts

    Quote Originally Posted by patoons View Post
    hmmm let's see. typically, iphone users consume more data than android users. att encourages to sell android or windows phone, wonder why
    According to Nielsen, Android devices actually use more data on average a month than iOS devices. I'm not thinking this is the most compelling reason AT&T has to avoid selling iPhones heavily.

    I would personally hypothesize AT&T is steering customers away from new iPhones because of the likely larger carrier subsidy AT&T has to put down for one of those phones versus a competing OS/OEM phone--probably a couple hundred bucks more on average for an iPhone versus a competitor.

  5. #5
    iPhone? More like MyPhone
    Join Date
    Jun 2012
    Posts
    117
    Thanks
    0
    Thanked 18 Times in 10 Posts

    Or maybe the rumors of Apple buying Sprint has AT&T second guessing.

  6. #6
    Green Apple Germanese's Avatar
    Join Date
    Oct 2011
    Posts
    88
    Thanks
    1
    Thanked 4 Times in 4 Posts

    Also there is a less buy in for AT&T when selling Android or Windows phones.
    Which is more complicated then profitable.
    But selling Androids and Windows phones is just more profitable also.

    And I agree with the above statement. AT&T is in this Bandwidth fiasco that the iPhone users do on their infrastructure LOL.
    iPhone 4 Unlocked on T-Mobile | Motorola Verizon Razr M on T-Mobile | iPhone 5 Confused

  7. #7
    iPhone? More like MyPhone
    Join Date
    Jan 2009
    Posts
    195
    Thanks
    0
    Thanked 36 Times in 17 Posts

    It's true. I used to sell phones at bestbuy mobile and we would push for anything besides and iPhone because barely any margin is made compared to android phones. That's why he price is always the same no matter where u go.

  8. #8
    Green Apple
    Join Date
    Feb 2011
    Posts
    32
    Thanks
    0
    Thanked 0 Times in 0 Posts

    Could also be because more people are going to apple retail stores to buy then an AT&T retail outlet so AT&T doesn't see the retail side thriving as much as they'd like

  9. #9
    iPhone? More like MyPhone
    Join Date
    Nov 2010
    Location
    NY
    Posts
    278
    Thanks
    0
    Thanked 14 Times in 13 Posts

    Wait. Didn't they accuse Verizon of this a few months ago?

  10. #10
    What's Jailbreak?
    Join Date
    Nov 2008
    Posts
    13
    Thanks
    0
    Thanked 4 Times in 2 Posts

    not only is this true, they usually offer an incentive on the commission to sell android or windows phones. I worked there for a year and a half and I was always told to push androids and windows before the iPhone. It's common practice at AT&T.

  11. #11
    Livin the iPhone Life Silverado1987's Avatar
    Join Date
    Dec 2008
    Posts
    2,987
    Thanks
    645
    Thanked 1,336 Times in 730 Posts

    Quote Originally Posted by joefx13 View Post
    It's true. I used to sell phones at bestbuy mobile and we would push for anything besides and iPhone because barely any margin is made compared to android phones. That's why he price is always the same no matter where u go.
    True

  12. #12
    iPhoneaholic patoons's Avatar
    Join Date
    Feb 2010
    Location
    Long Island
    Posts
    354
    Thanks
    9
    Thanked 15 Times in 12 Posts

    Quote Originally Posted by Orby View Post
    According to Nielsen, Android devices actually use more data on average a month than iOS devices. I'm not thinking this is the most compelling reason AT&T has to avoid selling iPhones heavily.
    cool. info from may 2011.

  13. #13
    Green Apple Chocolatesmurf's Avatar
    Join Date
    May 2012
    Posts
    55
    Thanks
    0
    Thanked 0 Times in 0 Posts

    A tmobile says rep offered me an android!? I was like no thanks tengo una manzana haha! I just want my micro sim mr..

  14. #14
    iPhone? More like MyPhone
    Join Date
    Dec 2007
    Posts
    164
    Thanks
    11
    Thanked 18 Times in 16 Posts

    That *** look NICE!

  15. #15
    Green Apple
    Join Date
    Jun 2012
    Posts
    78
    Thanks
    0
    Thanked 2 Times in 2 Posts

    If it was 80%, it makes perfect sense for AT&T to do reduce it. That's a basic knowledge of risk management.

  16. #16
    Green Apple MrNewbdude's Avatar
    Join Date
    Dec 2010
    Posts
    52
    Thanks
    2
    Thanked 2 Times in 1 Post
    Quote Originally Posted by Orby View Post
    I would personally hypothesize AT&T is steering customers away from new iPhones because of the likely larger carrier subsidy AT&T has to put down for one of those phones versus a competing OS/OEM phone--probably a couple hundred bucks more on average for an iPhone versus a competitor.
    Exactly right Orby. I was a manager for 4 years and the last 2 were completely "anti-iPhone", because sadly, even though I LOVE my iPhone, when your paycheck is based on the amount of profit you drive in for the company, it's about selling your most profitable products.

    A lot of people think because the iPhones sell for $199, $299, $399, that they are the more profitable, but the carriers make money 2 way:

    1. Gross profit on the sale itself.
    2. Set amount for every sale for the 2 year commitment.

    They always do ok on #2 but the subsidy on an iPhone, as Orby said, is WAY higher than any other device, about double what they sell them for. So ,at the time of sale, they are completely upside down, and that eats into #2.

Posting Permissions
  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts