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07-31-2012, 03:46 PM #1
Jonathan Ive on the iPhone: "We nearly shelved the phone"
Jonathan Ive mentioned yesterday at the UK Trade and Investment department’s Global Business on Creative Services that Apple’s iPhone came close to never happening.
Ive mentioned yesterday Apple focuses on making great products instead of cutting corners to maximize profits, and it turns out Apple’s iPhone almost didn’t qualify as a great product. Numerous issues plagued the device’s development including proximity sensor issues.
"We nearly shelved the phone because we thought there were fundamental problems that we can't solve. With the early prototypes, I held the phone to my ear and my ear [would] dial the number,” he said. “You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo...that was one of just many examples where we really thought, perhaps this isn’t going to work.” — Jonathan Ive
Recently released court documents exposed numerous iPhone and iPad prototypes showing just how drastic some of Apple’s ideas were, and how far the iPhone development team went from inception to creation. Ive's comments made clear Apple's ultimate goal is not profit, even if that is hard to imagine for the most profitable company in the world.
“Our goal isn’t to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it’s the truth. Our goal and what gets us excited is to try to make great products. We trust that if we are successful people will like them, and if we are operationally competent we will make revenue, but we are very clear about our goal.” — Ive
07-31-2012, 03:56 PM #2
No iPhone? That would be terrible. Just thinking of holding a android is scary.
07-31-2012, 03:58 PM #3
“Our goal isn’t to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it’s the truth. Our goal and what gets us excited is to try to make great products. We trust that if we are successful people will like them, and if we are operationally competent we will make revenue, but we are very clear about our goal.”
Now why can't every company be like that?
07-31-2012, 04:06 PM #4
That would have been one heck of a mistake, the iPhone has affected so many and their way of life it's unbelievable.
07-31-2012, 04:09 PM #5
07-31-2012, 04:12 PM #6
iPhone-less world is a different landscape
07-31-2012, 04:15 PM #7
07-31-2012, 05:07 PM #8
"Our goal isn’t to make money. Our goal absolutely at Apple is not to make money."
I'm sure investors were thrilled to hear that.
07-31-2012, 05:19 PM #9
07-31-2012, 05:43 PM #10
I once prayed to God for an iPhone, but quickly found out He didn't work that way...so I stole an iPhone and prayed for His forgiveness.
A dog is the only thing on earth that loves you more than you love yourself. - Josh Billings
07-31-2012, 05:53 PM #11
Well I am glad that they didn't shelve the iPhone.... I could not live with out it! lol As far as the statement our goal isn't to make money..... you can't make good money with out a good product. Probably at that time they didn't know if it was going to make it or not. Verizon didn't want it back then....
They took the chance it was successful.... people loved it and they made lots of $$$$$
07-31-2012, 07:23 PM #12
A private firm not in it for the profits? Buwhahahahaha!!! Come on now...... A cold day in Hell indeed. If they didn't care, why skirt billions in taxes through "loopholes?"
Love their devices though....
07-31-2012, 08:11 PM #13
He never said Apple doesn't make profits. He said that profits aren't the main focus, creating great products is the focus.
For example, if Apple was into making profits over great products there would be more models and they'd allow clones.
07-31-2012, 11:54 PM #14This ain't a perfect world.
Last edited by kalpesh78; 07-31-2012 at 11:57 PM.
08-01-2012, 05:06 AM #15
08-01-2012, 06:53 AM #16
SHOW US THE "RECENTLY RELEASED COURT DOCUMENTS!"
The writers here are idiots, come on.
08-01-2012, 11:20 AM #17
08-01-2012, 11:55 AM #18
08-01-2012, 07:54 PM #19
Trying not to reveal my secrete identity but as one of the first on the east coast to actually touch an iPhone I can tell you that the proximity sensor was one of the least of the problems. Lets just say that AT&T was a "good battered wife" to Apple with their network taking all kinds of blame for a crappy user experience. One day I'll write a book. Sayin...
08-02-2012, 12:14 PM #20
In order to create great products, they have to have capital (a.k.a. "money"). To get money, they have to show investors they can make great products that will make the investors money. If they can't show that = no money to "make great products."
Ive can sit there on his perch and give lip service all he wants. Fact is, he and everyone else there gets paid, business expenses accrue and must be paid. All of that requires - you guessed it - MONEY!
Any business not out to make money won't last long. Apple had a real innovator in Steve Jobs, who knew what people wanted before they did. He saw the potential in the market (there's that "money" thing again) and executed it as close to perfect as possible.
More sales = more money = more innovations/great products.