RIM recently launched its new Blackberry Mobile Fusion mobile device management software for enterprise customers, adding the ability to manage Apple’s iOS devices, in addition to those running BlackBerry OS and Google Android. The software provides a single unified console for managing devices.
According to Alan Panezic, Vice President of Enterprise Product Management and Marketing at Research at RIM, “for business and government, managing a mix of mobile devices on any scale is chaotic. Organizations face pressure to allow employees to bring their own devices into the workplace, and they are looking to RIM as the global leader in the enterprise, mobility space to solve that problem.”
RIM is boasting that managing Android and iOS devices with BlackBerry Mobile Fusion software grants companies the following capabilities:
• Support for multiple devices per user
• Application and software management
• Connectivity management (Wi-Fi, VPN, certificates)
• Centralized, easy to use, unified web-based console
• Security and policy definition and management
• Asset management
• Configuration management
• Security and protection for lost or stolen devices (remote lock, wipe)
• User- and group-based administration
• High scalability
BlackBerry Mobile Fusion is a free download with the price being based on the number of devices being managed. Licenses currently start at $99 per user or $4 per month annually, while the volume discounts are available. For iOS and Android devices, it is required to download and install RIM’s Mobile Fusion Client application (with the software being available for the iPhone and iPad on Apple’s App Store).
The release of the new enterprise server software comes shortly after RIM reported very poor earnings where it saw a billion-dollar sequential drop in quarterly revenues. The company only sold 11.1 million handsets and a half-million PlayBook tablets in the last quarter and had another round of executives leaving.
Source: BlackBerry for Business (blog)