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04-03-2012, 09:18 PM #1
One-Third of High Schoolers Own an iPhone
Brief story. As freshman in high school (2002) I didnít have a cell phone, but as a three sport athlete I often stayed late for practice/workouts and would need a ride home from school. Well I would from time to time take one of my parentís cell phones in order to call them for a ride home.
No big deal right? Well, when youíre an absent-minded, 6í4 freshman nothing is impossible. Not even losing a cell phone in the 10 minutes between you calling your mom for a ride, and her arriving. As punishment, I didnít get a cell phone until the summer before my senior year.
My how times change. According to a new Piper Jaffray study one-third of high school students own an iPhone. Yes, more kids own an iPhone now, than kids had phones six years ago.
The extensive study included a survey of 5,600 U.S. high school students, with 34% reporting they own an iPhone, which is double the percentage seen in last yearís study. Piper Jaffray attributed the massive increase in iPhone ownership amongst high schoolers to new lower cost Apple products. Apple offered the iPhone 3GS for $49 back in January 2011, and then offering it for free with a new contract after the iPhone 4S release.
In our most recent survey the percentage of teens that own an iPhone came in at 34%, up from 23% in the Fall and 17% last Spring. We believe the meaningful uptick in iPhone ownership among teens may be driven by the cheaper $49 iPhone 3GS (in some cases free). Interest in purchasing an iPhone in the next 6 months rose to 40% (another all-time high vs. our previous surveys). Purchase intent was at 38% in our last survey in the Fall.
Tablet wise, Appleís iPad dominated the high school sector. With 34% of students reporting they owned some sort of tablet device, nearly 70% claimed they had an iPad. Amazingly 53% of those who owned an iPad reported owning an iPhone as well. Amazingly, Appleís market share could increase based on the data. According to the study 19% of students indicated they plan to purchase a tablet within the next six months, and 80% of them plan to purchase an iPad.
Since when did so many kids become so spoiled?*
*Still not sure what the methodology for the study was, and how they obtained their sample size.
Last edited by Cowboy; 04-03-2012 at 09:26 PM.
04-03-2012, 09:41 PM #2
I'd like to disagree with you saying kids are spoiled. I don't know if I'm alone in this, but I'm 14 years old. I have a job and I've bought my iPhone, my iPad, and my macbook pro all with money I've earned and worked hard to make. This isn't only for electronic devices I pay my phone bill and buy my own clothes the only expenses I don't pay are really housing and food. So I don't know if you can say that I am spoiled.
04-03-2012, 09:59 PM #3
04-03-2012, 10:20 PM #4
My comment was made in jest and not meant to accuse an entire generation of being spoiled. Honestly, the opposite is probably true considering the current economic climate.
04-03-2012, 10:21 PM #5
Im a junior in highschool, and do not have a cellphone. I do however own an ipad (which i bought.) and an ipod touch. I might get a cellphone soon, however, but only when i can pay for it myself.
04-03-2012, 10:28 PM #6
WTF... I honestly didn't get a cellphone until I was 19 years old and it wasn't even an iPhone, it was a crappy phone from Metro PCS -__-
It wasn't until I was 21 years when I got my very first apple product, an iPhone 3G back in 2009.
My little sister and her friend are in the 7th grade and her friend has an iPhone 4S! I don't even have that! I do however have an iPhone 4, an iPad (3rd gen), and an iPod Video from 2006. Soon you'll see kids in elementary school having iPhones! Crazy!!!!Sent from my iPhone 4.
04-03-2012, 10:35 PM #7
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04-03-2012, 10:40 PM #8
Last edited by Megaorange; 04-03-2012 at 10:46 PM.
04-03-2012, 11:35 PM #9
I believe it. There are a lot of iPhones at my school. But there are also a lot of Androids too.
04-03-2012, 11:43 PM #10
It's probably close, if not over, 2/3 at my school, and almost none of them do anything on them then Twitter. I've gotten a couple people to jailbreak, lol.
04-04-2012, 04:30 AM #11
Where is a 14-yr old working (or for that many hours) that they can afford iPhones, iPads, etc.? Times have changed, I guess...
Props for working for your stuff, though. Always a good thing.Reminding you all that YOU'RE ≠ YOUR
04-04-2012, 05:25 AM #12
What work do you do?
My 15 and 16 year old have iphones that got handed down to them when my I upgraded but I would never have bought them new ones! They do work around the house to "earn" their keep.
04-04-2012, 07:06 AM #13
about 70% of students at my university own an iPhone.
04-04-2012, 08:28 AM #14
well when i was in high school the only phone i owned was a crappy flip phone from virgin mobile. I did not get a smartphone until 1 year ago when i bought my iphone 4.
04-04-2012, 12:45 PM #15
04-04-2012, 02:47 PM #16
Phil.....did you have a walkman? how about a discman? maybe an atari or a nintendo? when you break it down you sound like our parents complaining about how they walked to school in three feet of snow uphill BOTH WAYS!!!!
Are the children in Africa who receive the 1 laptop per child $99 laptop also spoiled?.....oh or better yet.....when you were in grade school did you get a new trapper keeper every year?
04-04-2012, 04:27 PM #17
The monthly fees on an iPhone alone would pay for a modern gaming console or two in less than a year. In short, pretty poor comparison.
Last edited by sziklassy; 04-04-2012 at 04:31 PM.------------------------------------------------------------------------------------------------------------------------------------------------------------------
I once prayed to God for an iPhone, but quickly found out He didn't work that way...so I stole an iPhone and prayed for His forgiveness.
A dog is the only thing on earth that loves you more than you love yourself. - Josh Billings
04-05-2012, 04:10 PM #18
04-05-2012, 10:57 PM #19
I got a cellphone when I was 11, but it was basic and old. I had an iPod first, but that was because I loved apple lol
04-06-2012, 10:24 PM #20
I very highly doubt they pay for it. I had an iPhone 3G my senior year, and payed every penny of my phone and contract. I don't consider myself part of that demographic, I put myself in the I-pay-my-own-bills-without-assisstance section. Truthfully, I think they should pay housing and living expenses too. iPhone = luxury. I love my 4S, I've had every iPhone since the 3G from day one, but I have always payed EVERY penny, instead of being a snobby high schooler.
Last edited by flightsim; 04-06-2012 at 10:36 PM.