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Thread: Apple's iPhone Tops J.D. Power's Customer Satisfaction Survey Again

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Turns out iPhone buyers like their products. Apple once again topped the J.D. Power customer satisfaction survey with a satisfaction score of 839 out of 1,000. The survey measures satisfaction
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  1. #1
    MMi Staff Writer Phillip Swanson's Avatar
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    Default Apple's iPhone Tops J.D. Power's Customer Satisfaction Survey Again



    Turns out iPhone buyers like their products.

    Apple once again topped the J.D. Power customer satisfaction survey with a satisfaction score of 839 out of 1,000. The survey measures satisfaction with performance, ease of operation, features, and physical design. HTC took second place with a score of 798, Samsung followed closely behind with a score of 769, and Motorola a score of 758. The industry average score is 774. Apple was the only manufacturer who earned a 5 Power Circle Rating. HTC came close with four circles, and the remaining manufacturers managed 3 circles.

    The biggest gripe consumers have with manufacturers and their devices? Battery life. According to the survey, battery life (lack there of) is the single worst aspect of owning a smartphone. As a result, owners satisfied with their device's battery life are likely to rate the manufacturer higher and purchase the same brand again.

    As a result, power hungry 4G phones often come with higher rates of dissatisfaction. The shorter lifespans of 4G device batteries is only exacerbated by the increased time 4G phone users spend on their devices, thereby killing the phones quicker.

    "Both carriers and manufacturers recognize the fact that battery life needs to be improved. However, the study uncovers the need for a greater sense of urgency--short battery life can result in perceived phone problems, higher rates of merchandise returns, and customer defections," — J.D. Power and Associates Senior Director Kirk Parsons.
    The balance between speed, battery life, and a happy customer is something many manufacturers are struggling with. Apple thus far has side-stepped the issue by not implementing 4G in their handsets. With the release of the new iPad Apple has finally entered the 4G LTE fray, but reports indicate battery life hasn’t taken a noticeable hit. However, to achieve this Apple included a battery nearly 70% larger than that found in the iPad 2.

    Apple, has a unique advantage in respects to optimizing their products as well.

    "Our industry checks indicate Apple has made notable progress in improving battery life that has plagued competitors. This is due to Apple's ownership of core intellectual property including systems design, semiconductors, battery chemistry, and software," — Sterne Agee analyst Shaw Wu said in a recent report.
    With all the advancements in mobile display, processor, and graphics technology, battery advancements have seen little progress. Something new needs to emerge, otherwise manufacturers will be forced to scale-back their devices capabilities, or release crazy powerful devices with horrible battery lives.

    Source: CNET
    Last edited by Phillip Swanson; 03-16-2012 at 11:26 AM.

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    iPhone? More like MyPhone
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    Once again shows an almost telepathic like ability to understand the market buy catering to actual customer satisfaction. While the rest of the continues on the pointless arms race to top of the spec sheet war all at the cost of what the consumer actual wants out of their device.

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    Livin the iPhone Life BenderRodriguez's Avatar
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    Like we needed CNET to tell us this itz been this way for awhile Apple makes great products

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    Livin the iPhone Life sziklassy's Avatar
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    Quote Originally Posted by Moreno53 View Post
    Once again shows an almost telepathic like ability to understand the market buy catering to actual customer satisfaction. While the rest of the continues on the pointless arms race to top of the spec sheet war all at the cost of what the consumer actual wants out of their device.
    HTC is right up there too man, and I can certainly say their customer service isn't as great as Apple's. It's not all about customer service (though it plays a HUGE part). It has to do with the end user experience. HTC is very Apple-like in that sense IMO.
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    Green Apple CCNPJediHacker's Avatar
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    Quote Originally Posted by Phillip Swanson View Post



    Turns out iPhone buyers like their products.

    Apple once again topped the J.D. Power customer satisfaction survey with a satisfaction score of 839 out of 1,000. The survey measures satisfaction with performance, ease of operation, features, and physical design. HTC took second place with a score of 798, Samsung followed closely behind with a score of 769, and Motorola a score of 758. The industry average score is 774. Apple was the only manufacturer who earned a 5 Power Circle Rating. HTC came close with four circles, and the remaining manufacturers managed 3 circles.

    The biggest gripe consumers have with manufacturers and their devices? Battery life. According to the survey, battery life (lack there of) is the single worst aspect of owning a smartphone. As a result, owners satisfied with their device's battery life are likely to rate the manufacturer higher and purchase the same brand again.

    As a result, power hungry 4G phones often come with higher rates of dissatisfaction. The shorter lifespans of 4G device batteries is only exacerbated by the increased time 4G phone users spend on their devices, thereby killing the phones quicker.



    The balance between speed, battery life, and a happy customer is something many manufacturers are struggling with. Apple thus far has side-stepped the issue by not implementing 4G in their handsets. With the release of the new iPad Apple has finally entered the 4G LTE fray, but reports indicate battery life hasnít taken a noticeable hit. However, to achieve this Apple included a battery nearly 70% larger than that found in the iPad 2.

    Apple, has a unique advantage in respects to optimizing their products as well.



    With all the advancements in mobile display, processor, and graphics technology, battery advancements have seen little progress. Something new needs to emerge, otherwise manufacturers will be forced to scale-back their devices capabilities, or release crazy powerful devices with horrible battery lives.

    Source: CNET
    Apple's battery life stems from its software. Apple software is without a doubt second to none.

  6. #6
    Livin the iPhone Life BenderRodriguez's Avatar
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    Quote Originally Posted by CCNPJediHacker View Post
    Apple's battery life stems from its software. Apple software is without a doubt second to none.
    Wow way to quote basically the whole article

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