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T-Mobile is hemorrhaging subscribers. And the carrier says Apple is chiefly to blame. More specifically, the white-hot launch of the iPhone 4S last October has apparently contributed greatly to the...
02-23-2012, 12:39 PM #1
T-Mobile Blames 700,000 Lost Subscribers on iPhone 4S
T-Mobile is hemorrhaging subscribers. And the carrier says Apple is chiefly to blame.
More specifically, the white-hot launch of the iPhone 4S last October has apparently contributed greatly to the massive number of subscribers T-Mobile say it has lost since that time.
If you've been tuned out to the earnings reports on Wall Street this week, T-Mobile failed to wow with its latest quarterly earnings report. In fact, the carrier's loss of nearly three-quarters of a million subscribers (700,000) is being directly attributed to the popularity of the iPhone 4S.
Consumers simply flocked to the new iPhone from all directions - as evidenced by Apple's most recent quarterly earnings report. And it looks like T-Mobile - the only major carrier in the U.S. to not offer the iPhone - suffered dearly as a consequence.
"Sequentially, the decline in branded net contract customers was driven primarily by higher branded contract deactivations as a result of the launch of the iPhone 4S by three nationwide competitors in mid-October," T-Mobile bemoaned in its report. "Not carrying the iPhone led to a significant increase in contract deactivations in the fourth quarter of 2011," added T-Mobile USA CEO Phillipp Humm. "In 2012 and 2013, T-Mobile USA will invest to get the business back to growth, including an incremental $1.4 billion investment in its network modernization initiative, which will total a $4 billion investment over time."
But without the iPhone, it remains to be seen just how much "growth" the carrier can really achieve when its subscribers leave in droves to follow the newest Apple smartphone to AT&T, Sprint, and Verizon.
Source: New York Times
02-23-2012, 12:53 PM #2
Didnt TMO say at the end of last year that they didnt need the iPhone? I guess they do huh.
02-23-2012, 12:57 PM #3
Well that's the only good network for untethers then I guess seeing that their probably not setup for iPhone bandwidths and price and junk like *** AT&T dumb data limiting on unlimited plans
02-23-2012, 01:03 PM #4
The excuses has to be something they can not control (Apple), thus the management do not look bad and can continue to receive high pay for doing bad job.
What they should be doing is contributing to the hackers that is working on unlocks, if you can unlock phones you get more subscribers.
02-23-2012, 01:03 PM #5
GO AT&T on limiting data hogs! Makes my speed incredibly fast.
02-23-2012, 01:23 PM #6
Being the only carrier (of the major ones), not to carry the iPhone obviously did hurt them. I'm in an odd spot though as I'm waiting for the iPhone 5 to come out to upgrade my 3GS, but don't want to re-up with AT&T since reception with them stinks in my area. T-Mobile has the best call reception in my area.
Is it a done deal that T-Mobile will not get the iPhone ever, or will there perhaps be a change by the time the "5" rolls around? My 3GS is on it's last legs as well. I may have to go non-contract for a bit with T-Mobile or something. Ugh.
02-23-2012, 01:35 PM #7
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- Jul 2008
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I never wanted to leave them but I called them and told them straight up that I needed a new iPhone but couldn't afford the $600 for a no-contract 4S to use on their network so I had to break down and switch. Just 1 of 700,000 apparently.
02-23-2012, 01:36 PM #8
02-23-2012, 01:36 PM #9
---change to earlier statement---
Last edited by GeoffS4; 02-23-2012 at 02:22 PM.
02-23-2012, 02:20 PM #10
"T-Mobile is hemorrhaging subscribers. And the carrier says Apple is chiefly to blame."
NO. TMOBILE is primarily to be blamed. If they had gotten together with Apple and decided
on a plan of attack...this could have been avoided.
02-23-2012, 02:41 PM #11
I would've loved to see the iPhone on T-Mobile service. But a lot of people did not want T-Mobile and AT&T to emerge. I think that the iPhone should've just been on AT&T not Sprint and definitely not on Verizon.
02-23-2012, 03:32 PM #12
Can't lie.. I was one of em
02-23-2012, 03:35 PM #13
Although apple sold iphone exclusively with at&t and ripped hugh profit from them, but selling them on all major networking is unstoppable! The bigger user base number more sale will be submitted thru appstore itunes store ibooks ect. Att cant mess with that neither can tmobile. Tmobile isnt looking at the bigger picture here, iphone as of now still the most popular smart phone on the market,ignore that will cost you
02-23-2012, 03:45 PM #14
I left TMO for ATT because I wanted the 4S. I was tired of the unlock/jailbreak cycle and I wanted a phone that just worked. The Gevey was a pain and took my phone and my four other lines and left.
02-23-2012, 04:05 PM #15
I still say that they should've gave the iPhone to T-Mobile too just like they did to the other carriers.They was so worried about AT&T and T-Mobile global takeover. Both of the carriers lost tremendously a lot of money because of the deal not going through. AT&T by buying into T-Mobile and T-Mobile losing customers because of the new iPhone that generates lost money
Last edited by MoDaLoT; 02-23-2012 at 04:08 PM.
02-23-2012, 05:03 PM #16
I been faithful to T-Mobile since the original sidekick. I been using T-Mobile on my iPhone since 2008. I'm leaving if I can't unlock the next iPhone. I'm tired of Edge as well.
02-23-2012, 05:11 PM #17
I'm one of the subscribers that flocked to Sprint after 10 years and the funny parts is that when I talked to this lady on the phone to deactivate my t-mobile account, she asked me why I wanted to cancel my account after such a long time and I replied because of the iphone.
02-23-2012, 05:19 PM #18
02-23-2012, 05:57 PM #19
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“T-Mobile’s CTO Neville Ray used a call discussing the company’s latest results to single out the iPhone as an objective. At least the switch to 1,900MHz for HSPA+ was highlighted as focusing on Apple. While he wouldn’t say if that involved the LTE network as well, it was apparent the carrier was making changes to potentially court an iPhone launch.”
The report went on to say that T-Mobile mentioned Apple’s handset a full 7 times during its earnings call. The carrier obviously sees the iPhone as something necessary to its survival. Hey, it might’ve saved Sprint.
Even if T-Mobile can’t get Apple on board, making its network fully iPhone compatible would serve it well. The carrier is currently tracking more than one million unlocked iPhone users, and could see many more if features like 3G data and MMS worked properly.
02-23-2012, 06:39 PM #20
tmo needs 1900mhz