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01-18-2012, 10:30 AM #1
Nielsen: iOS Narrows Gap Between Android
On Wednesday, venerable research firm Nielsen published new data showing that the popularity of Apple’s iPhone 4S continues to help narrow the once extremely wide gap between iOS and Android market shares.
Recent smartphone buyers (defined by Nielsen as people who bought a new device within the past three months) are all about the iPhone 4S. 44.5 percent of these new smartphone buyers surveyed in December said they chose an iPhone. Only 25.1 percent picked the iPhone in October.
What's more, 57 percent of new iPhone owners surveyed said they got an iPhone 4S last month. As a result, among recent smartphone acquirers, the race for leading smartphone operating system share is a virtual dead heat with Apple claiming 44.5% to Android's 46.9%.
Although Android continues to retain the lead among all smartphone users, the dominance Android once enjoyed is quickly dissipating as iOS-device ownership surges into 2012.
01-18-2012, 11:18 AM #2
Poor RIM.. they been around since the time of pagers and now they're going down.
01-18-2012, 12:05 PM #3
I have to admit, I get a wry grin on my face when I see these market share numbers....not too long ago the apple haters hung their hat on the fact that Android had a huge, insurmountable lead in market share.
What now, suckazzzzzzz?
01-18-2012, 12:13 PM #4
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01-18-2012, 12:14 PM #5
01-18-2012, 12:18 PM #6
That's some fair race; Andriod has dozens of phones, a lot of them free and they're on 4 major networks and Apple is only on 3
01-18-2012, 12:29 PM #7
Ahh...this graph is per-month purchases and not the cumulative numbers. Wonder what the overall looks like.
01-18-2012, 12:36 PM #8
Interesting. I thought Android would just continue to pull away. I wonder how much of this surge is due to the older models that are cheaper/free vs the 4S on its own.
In a way I'm glad Apple is offering cheaper options to shore up it's market share and keep the competition lively, but I'm also concerned how this will effect development of future apps and capabilities or future versions of iOS. I don't want to be handicapped by older handsets.
01-18-2012, 04:21 PM #9
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01-18-2012, 05:15 PM #10
01-18-2012, 05:41 PM #11
01-18-2012, 07:40 PM #12
01-18-2012, 08:43 PM #13
I actually never knew Android had such a huge margin.
01-18-2012, 09:08 PM #14
01-18-2012, 11:17 PM #15
01-19-2012, 03:52 AM #16
01-19-2012, 06:37 AM #17
Of course, as has been pointed out, this only represents purchases in the last few months. It will be interesting to see if the trend continues, and if so how long it will take Apple to take the overall lead in market share.
Having done no research whatsoever, I'm guessing Android built that huge lead because the iPhone was only sold through AT&T. Now that Verizon and Sprint users have that option the gap will narrow, as it already has in the past 3 months.
Last edited by AUZambo; 01-19-2012 at 06:40 AM.