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Thread: Apple's iPad, iPhone, and iPod Touch are the Top 3 Connected Devices in the US and UK

  1. #1
    MMi Staff Writer Akshay Masand's Avatar
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    Default Apple's iPad, iPhone, and iPod Touch are the Top 3 Connected Devices in the US and UK


    The folks over at JiWire requested information from approximately 289,000 public Wi-Fi locations in the United States then used the information to produce a quarterly report on mobile devices. The latest report for Q3 2011 confirms what many Apple fans probably already know, iOS devices come out on top in the connected device category.

    To clarify a little here, a “connected device” is any device that connects to the Internet. For this study, connected devices were defined as mobile devices that may or may not have cellular connection. Pretty much, it’s the device you are likely to pull out when needing to look something up, get in touch with someone, or want to utilize the various social media networks.

    According to the report, almost 80% of ad requests in the US come from an iPhone, iPad, or iPod Touch. Out of the three, the iPhone comes in at number one with 41.9% of ad requests, the iPad comes in second with 23.8%, and the iPod Touch comes in third with 14.1%. The fourth place seems to be held by Windows Mobile 7 with 4.9%, whereas the other numbers drop quickly from there.

    When compared quarter to quarter, iOS fell 2% but it still has a significant lead over Android in the U.S. Ad requests from iOS devices (79.9%) are a w hopping seven times greater than Android (11%). The mobile platform with the biggest jump is Windows Phone with 5.2% of the ad requests with its quarterly share jumping 1.2%. Microsoft’s recently released Windows Phone 7.5 Mango and the unveiling of its first Nokia Windows Phone handsets could be explanations for the jump.

    The iPhone, iPad, and iPod Touch are the top three connected devices with 71.1% in the UK as well. Android comes in second with 16.6%, and Windows Phone comes in third with 8.1%. In the UK, the iOS dropped a significant 6.5%, while Windows jumped up 5.5%. Android was the only other platform that gained ground in the UK last quarter, climbing 1.5%.

    Apple continues to be in the lead, holding its own against the competition. Apple also dominated in the UK but it appears that both competing platforms (Android and Windows Phone) took a chunk of Apple’s lead. It will be interesting to see if the trend continues though in the next report, since the new data will include statistics after the release of the iPhone 4S, which may drastically change results.

    You can read the official press release below and for those of you interested in checking out the statistics for yourself, be sure to hit the source link below the press release.

    New Trends in Location and Mobile Data Unveiled in JiWire Mobile Audience Insights Report

    66 percent prefer to make a purchase in a physical store when within a five-mile radius

    SAN FRANCISCO, Dec. 6, 2011 - JiWire, the leading location-based mobile media company reaching the on-the-go audience, today announced its latest Mobile Audience Insights Report, which examines connected-device adoption, location- and mobile-shopping trends, as well as check-in behavior and public Wi-Fi trends. This quarter's report uncovers several key emerging trends in the location and mobile markets that include the following:

    Proximity Marketing – 66 percent prefer to purchase in a physical store within a five-mile radius.
    Tablet adoption continues – Tablet usage is up 84 percent since Q4 2010.
    Checking-in – Consumers are split evenly between liking, disliking and not interested.
    Mobile Device Trends Adoption – iPad, Android and Windows Mobile 7 gain market share in the U.S and U.K.
    Mobile Shopping Behavior & Proximity Marketing Trends

    In the midst of the U.S. holiday shopping season, the study looks at mobile-shopping behaviors between genders and also highlights consumer attitudes toward shopping online versus in store. Male consumers surpassed female consumers in the shopping department – 73 percent of males make purchases on their mobile devices compared to 61 percent of females. A consumer's proximity to a store significantly influences purchasing behaviors as well. Sixty-six percent of consumers prefer shopping for a $50 dollar item at a regularly visited store if within 5 miles; however, when the same consumers are 20 miles outside of the same store, 72 percent prefer making purchases on their laptop and mobile devices. Other findings include:

    18 percent are using a connected device to actually make purchases even when physically in the store.
    28 percent of respondents said they comparison shop on a mobile device when in a store.
    63 percent of consumers prefer to shop both in store and online; 22 percent prefer to shop exclusively in store.
    "The retail experience remains critical. While consumers are increasingly using mobile to research and make purchases, we are seeing that the in-store shopping experience is equally if not more important, even with a tech-savvy audience," said David Staas, senior vice president of marketing at JiWire. "This holiday season, brands have a great opportunity to not only leverage digital and mobile, but also execute 'clicks-to-bricks' approaches to drive in-store traffic, utilizing location and proximity to deliver the right advertising experience."

    As people continue to become increasingly mobile and strive for constant connectivity, mobile-device habits have shifted from larger devices like laptops to smaller, more portable devices like smartphones and tablets. Tablet usage has nearly doubled in the past year, growing by 84 percent since Q4 2010. Since last quarter, tablets and smartphones are showing relative growth in usage while other devices like netbooks and laptops have remained stable or declined. Tablet usage is up 20 percent, smartphone usage is up 24 percent and by comparison, laptop usage is down 10 percent. Other key findings include:

    Consumer purchase intent is 50 percent higher for smartphones and/or tablets compared to laptops over the next six months (25 percent versus 16 percent), continuing to accelerate the shift in device ownership.
    Adults 24 years old and under are more likely to purchase a smartphone and/or laptop in the next six months while adults between the ages of 25 and 44 are more likely to purchase a tablet.
    Tablet Adoption Continues, Fueling Mobile Commerce

    Since inception, tablets continue to gain popularity with on-the-go consumers, having nearly doubled in growth over the past year. The study determined that the tablet audience is very comfortable making purchases on their device, purchasing items more frequently than just smartphone owners, and often spending more. For example, 82 percent of the tablet audience is willing to make purchases directly on their mobile devices (smartphones or tablets) compared with 76 percent of smartphone owners. Other purchase preferences include the following:

    67 percent of tablet owners are willing to spend $50 or more, compared to 57 percent of smartphone owners and 52 percent of laptop.
    Electronics, retail, entertainment and travel are the most frequently purchased categories, with tablet owners leading all of these categories in terms of purchase frequency.
    Location Media: Consumers Remain Split on Value of the Check-In

    Despite all the attention and focus on checking in, the jury is still out when it comes to consumer attitudes around this component of location media. In fact, consumers are split three ways; 35 percent feel positive toward it, 35 percent either do not like it or understand it, while 30 percent do not care about checking in. Additionally, the primary drivers of this trend appear to be among males. For example, 39 percent of males claim that they "like" or "love" checking in while only 30 percent of women feel that way about checking in. Not surprising, the most popular check-in categories are restaurants, hotels, pubs/bars and health clubs.

    Mobile Device Trends and Adoption

    In Q3 2011, the iPad, Android and Windows Mobile 7 continue to gain market share not only in the U.S., but in the U.K. as well. Likewise, market share continues to decrease when it comes to the iPhone and iPod Touch – in the U.S. and U.K.

    Additionally, the U.S. and U.K. both saw a drop in market share with the iOS, but in both cases, it still holds the No. 1 ranking.
    Source: JiWire

    Twitter: @AkshayMasand

  2. #2
    So what your saying is iOS has the lead in having the most annoying ads in the apps and browsers and the most wastage of data.

    I'm glad I got adblocker And firewall ip

  3. #3
    What is the name of the dock with the bumper on the iPhone? Been looking for that for ages, please tell me!!! need to buy one asap!

  4. #4
    iPhone? More like MyPhone djdraco's Avatar
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    So does this mean when we have the rise of the fallen they are going to be in iForm?
    "Time circuits on...flux capacitor...(gulp)...fluxing"
    Please read again I only give one warning - thanks!

  5. #5
    This app has the most annoying ads of all. Every time I try to veiw the pics that are posted along with the articles the advertisements block the pic. Tempted to delete this app.

  6. #6
    i might be wrong, but im pretty sure thats apple's universal dock, probably without the insert installed so it will fit with the bumper?

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