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11-25-2011, 08:02 PM #1
Apple Users Continue to Remain The Most Loyal With 84% Sticking to the iOS Platform
A recent report from the research firm GfK claims that iPhone owners are much more likely to display loyalty to the iOS platform with intention of picking up another iPhone when upgrading their handset.
More specifically, 84% of iPhone users that were a part of the research study said they would be upgrading to another iPhone, compared to just 60% of Android users who plan to purchase another Android device, and 48% of RIM users who plan to stick to Blackberry. This news helps to prove that Apple and it’s iPhone are still going strong despite earlier information from Gartner which was reporting that Android doubled its market share to 52.5% in Q3, while Apple recorded a decline from the previous year with a decline of 15% in the wake of a delayed iPhone 4S. GfK had the following to say about customer loyalty:
The scope for brands to lure customers from rivals has diminished and the richest rewards will go to those providers that can create the most harmonious user experience and develop this brand loyalty.
Another thing to keep in mind here is that Apple’s App Store and list of tightly integrated services probably help contribute to their ability to create brand loyalty among customers. This was reflected in Apple’s Q4 earnings call which revealed an impressive number of stats announced by the company. As far as the GfK report results go, they reveal more insight as to what companies should be aiming for. In the results, GfK discovered that 72% of smartphone users thought they should have access to all of their content seamlessly on all of their interest connected devices including tablets, smartphones, and TVs. This number further increased to 80% for users that owned a tablet as well. The report explained the following:
As smartphones become more advanced, creating a smooth and high quality user experience is a complex task, but despite this, 71% of smartphone customers believe the services and features on their devices work seamlessly with each other. The more services a consumer uses on a device, the more tightly integrated they feel the features and functions are, indicating that well executed service and hardware integration are having a positive effect on consumer loyalty.
11-25-2011, 08:10 PM #2
I will stick with Apple on phones for the rest of my life unless there's something that's better which I doubt there ever will be.Sent from my iPhone 4.
11-25-2011, 08:15 PM #3
I once prayed to God for an iPhone, but quickly found out He didn't work that way...so I stole an iPhone and prayed for His forgiveness.
A dog is the only thing on earth that loves you more than you love yourself. - Josh Billings
11-25-2011, 08:24 PM #4
11-25-2011, 08:35 PM #5
I will stick to my iphone. and next upgrade would be iphone again and again... as long the fruit company release new iphone
11-25-2011, 08:37 PM #6
11-25-2011, 08:55 PM #7
84% huh? so where's the growth and how do you explain Apple's shrinking market share? iOS is loosing market share while Android is growing (US, Worldwide & Enterprise users) so I think that 84% is greatly exaggerated.
11-25-2011, 09:01 PM #8
It's not that the actual number of iOS users are shrinking, it's that the smartphone market is being flooded with cheap "smart"phones and 99% of them are powered by Android.
11-25-2011, 09:12 PM #9
Don't worry once they run out of features apple won't be on top anymore, unless the iPod can be implanted in your brain, oh wait it already is prepare! Apple is going to mind control everyone in the future...oh wait it already happened :/
11-25-2011, 09:38 PM #10
11-25-2011, 10:39 PM #11
I believe it. I know several people with iPhones (including myself) who plan to stay with iPhone when they upgrade and some already have upgraded at least once. I also know a couple guys who were Android users that talked about how good it was a year ago and now they both have the iPhone 4S and iPads!
11-25-2011, 11:31 PM #12
Call me a fanboy all you want(generally speaking) but I'm proud to be part of that 84% and continually be part of it as long as I'm happy with the iPhone. Which I don't see that changing anytime soon.
11-25-2011, 11:34 PM #13
11-25-2011, 11:43 PM #14
11-25-2011, 11:51 PM #15
I'll always be a loyal Fan. I've been one ever since I owned my First nano WHICH is the one's that Apple is now replacing. But my owners ship of Apple Products starts from--->iPhone3G to iPhone3G(S),to iPhone4 to my Current iPhone4(S). My Current line-up of Apple Products -->iMac 21.5 (2011),Apple TV(1st Gen),iPad,Current iPad2,Time Capsule(4th Gen) SOOOOO you could say yeah i'm sticking with Apple even then they become #2 or 3.
11-26-2011, 12:33 AM #16
I'll stay loyal. SHINY SLEEKNESS!!!!!
11-26-2011, 12:55 AM #17
11-26-2011, 01:31 AM #18
I stay with iPhone cause the money I have spent on apps that generally work well and always seem to look and feel better than the same app on android also the way apple are slowly adding cross device links is a good reason!!
11-26-2011, 02:04 AM #19
There is nothing wrong with wanting to stick to what you like. There is also nothing wrong with wanting change. I have been an Android user for two years. I had my wife on Android for a year. I recently switched her to iOS and got her an iPhone 4. I plan to switch to the 4S myself. Just want something different.
11-26-2011, 02:42 AM #20
I'll be staying with the iPhone. Started with the 3G,3GS and now the 4,tried android and it isn't for me,I just find the iPhone easier and a more polished product