There is nothing better than winning. Well, maybe winning again. And again. And if you did that in Stockholm Sweden you would enter cardiac arrest.

Only you and Charlie Sheen could then proclaim that you accomplished so much "Win" that you ultimately lost.

You see, in Stockholm there is an interactive billboard iPhone users, and I imagine other smartphone users, can access via Picknplay.se. Once on the page, those roaming around nearby engage in a game of Pong, displayed on the giant billboard pictured above. If you last more than 30 seconds your reward is a juicy something-or-other at McDonalds.

Please bring this Stateside. And please let it be sponsored by anyone other than McDonalds.

Source: TUAW