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06-03-2011, 11:53 AM #1
comScore Data Shows Apple Overpowering RIM in Smartphone Usage Market Share
Chalk up another smartphone victory for Apple. According to the findings published Friday morning by the folks at comScore, an April survey of mobile phone usage shows that Apple blew past Research in Motion to secure the second spot in the US among smartphone platforms. For now, Android is holding fast to the top spot.
Google Android ranked as the top operating system with 36.4 percent of U.S. smartphone subscribers, up 5.2 percentage points. Apple also gained share, capturing the #2 position with 26.0 percent of the smartphone market. RIM ranked third with 25.7 percent share, followed by Microsoft (6.7 percent) and Palm (2.6 percent).
With regard to mobile subscriber share, Apple jumped to the #4 position with an 8.3% share of mobile subscribers (up 1.3 percentage points from the last study). RIM, however, was close behind in fifth place with an 8.2% share. Still, it's a strong showing for Apple and one that portends favorably for the future consumer adoption rate of the touchscreen handset.
To read the full report from comScore, click here.
06-03-2011, 12:28 PM #2
where is everyone? Google Android tops Apple iOS by 10 points while Apple barely squeaks by RIM by .pts?
06-03-2011, 03:57 PM #3
Android dominates the market because the phones are by and large given away. Were it not for two-for-one specials and free handsets (with new contract) Android would be far from dominant. Additionally developers target iOS primarily and only code for Android as a second choice because iOS users spend more on apps by a large margin. iOS users spend more on accessories, hardware, software, etc. iOS users also view more videos, browse the web more, and in general make better use of their devices. Android only has the top spot because most people still treat their phones as insignificant commodities and happily take what comes free instead of demanding a quality product.
06-04-2011, 10:32 AM #4