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01-27-2011, 12:07 PM #1
will.i.apps to Bring Innovative Content to Apple iDevices
The mobile app world is about to be rocked - literally - by the newest iOS developer on the block. Black Eyed Peas frontman will.i.am has launched a groundbreaking upstart digital media production company creatively dubbed “will.i.apps.” And the first creation of the new venture is rolling out for all iDevice users to see.
The Black Eyed Peas's newest music video for “The Time (Dirty Bit)” achieves something no other recording artist ever has. The band has debuted what is being called the world’s first and only 360-degree mobile music video. The “BEP360" mobile application for Apple's iPad, iPhone and iPod touch lets music lovers - and especially Black Eyed Peas fans - enjoy a music video experience like no other. The music video for “The Time (Dirty Bit)” uses 360-degree motion control and augmented reality to create a highly unorthodox music video presentation that, according to will.i.am, represents the future of music video entertainment on mobile devices.
will.i.app's spokesperson Sallie Olmsted says will.i.am launched the new venture to help “evolve how fans can interact with their favorite artists.” According to Olmsted, “The music video format that aired 30 years ago on MTV on your TV is evolving to fit in with today’s mobile lifestyle.” And the latest video from the Black Eyes Peas proves that point beautifully.
Check out the making of the high-tech music video in the brief clip posted above.
01-27-2011, 12:19 PM #2
Yeah. I got it. It's awesome!
01-27-2011, 12:27 PM #3
Cashing in on the iDevices..good call! That's where the money's at right now.
01-27-2011, 12:34 PM #4
Search the app store (UK at least) for professor green and he's had a 360 video out for a few months already
01-27-2011, 12:44 PM #5
You need 4.2 in order to download. Not worth losing my jailbreak over
01-27-2011, 01:02 PM #6
I bought It and it is AMAZING!
Last edited by srome95; 01-27-2011 at 01:02 PM. Reason: Automerged DoublepostiSean(:
01-27-2011, 02:48 PM #7
01-27-2011, 03:12 PM #8
These people are smart, no wonder there MILLIONAIRES! Oh and they sing....
01-27-2011, 04:50 PM #9
This looks pretty cool, gonna check outName? whereswaldo
iDevice + Firmware? 32GB Black iPhone 4 iOS 5.0
Computer + OS? Dell Inspiron 15R 2nd Gen i5, 2.3 Ghz, 750GB HDD, 8GB RAM Windows 7 HP
Found yet? No
01-27-2011, 05:56 PM #10
01-27-2011, 06:09 PM #11
definitely checking that out, 360 3d looks neatYou don't like the iPad because you don't have one!
01-27-2011, 06:26 PM #12
Just a side comment - they totally ruined that song.myRepoSpace.com - Easily create your own Cydia Repo.
01-27-2011, 07:08 PM #13
In comparison to the live production put on by Muse that allowed fans to watch the show from 8 different 630 cams, this seems like a bit of an under-achievement. The implementation of motion control does seem cool though.
01-27-2011, 08:41 PM #14
01-27-2011, 09:27 PM #15
01-28-2011, 12:00 AM #16
How can you ruin an already horrible song? I think they at least made it tolerable.
01-28-2011, 10:46 AM #17
tired to install on my iPad but it's JB 3.2(hope 4.2 JB comes out soon) and get "unable to download application BEP360 will be available for download when you log in to Itunes Store on your computer" . my computer is at home so this kind of sucks.I don't drink kool-Aid, I don't join cults.
This is why I break out in cold sweat going to Apple retail store.
01-28-2011, 12:15 PM #18
I HATE this NON-SONG....
It's like a recurring headache