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A report in Billboard magazine says that Apple has hired one of Warner Music Group's top negotiators to work on closing deals with record labels. Elliott Peters, the senior VP
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  1. #1
    MMi Staff Writer Paul Daniel Ash's Avatar
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    Default Apple Hires a Top Legal Eagle from Warner


    A report in Billboard magazine says that Apple has hired one of Warner Music Group's top negotiators to work on closing deals with record labels. Elliott Peters, the senior VP and head of digital legal affairs, will be corporate attorney director for iTunes Europe and Internet services, in Apple's Luxembourg office.

    Billboard claims to have obtained "an internal memo" from someone at Warner Music Group (WMG) announcing the move. According to the memo, Peters has "had a hand in almost every major WMG digital deal" since he was made the record label's top "digital lawyer" in 2003. Peters came to WMG in 2000 and took on "an M&A role" (Mergers & Acquisitions), working on "a number of important corporate transactions regarding Columbia House Music and Video Clubs, Word Entertainment and Warner Bros. Publications."

    Negotiating with record labels would be increasingly important for Apple if they are move forward with a rumored implementation of streaming "cloud-based" iTunes. Though hints of this technology (such as the company's acquisition of Lala.com last year) have been in evidence for some time, nothing has come of it yet. Reportedly, the hangup is due to licensing issues with record labels.

    The stakes are high. Apple is the largest US music retailer with iTunes, and as Steve Jobs noted when he unveiled the new iTunes 10 logo - sales on the iTunes Store are projected to be larger than all CD sales sometime in the spring of next year.

    Source: AppleInsider

  2. #2
    Go Giants whereswaldo's Avatar
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    I have a feeling this has less to do with Lala and more with negotiating for a 90 second song preview
    Name? whereswaldo
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    iPhoneaholic AUZambo's Avatar
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    Good lord that is a brutal job at photoshopping.

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    Green Apple
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    Quote Originally Posted by AUZambo View Post
    Good lord that is a brutal job at photoshopping.
    Hell yeah. The article would have been better without the picture lmao

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    AUZambo (11-03-2010)

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    iPhoneaholic
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    Quote Originally Posted by whereswaldo View Post
    I have a feeling this has less to do with Lala and more with negotiating for a 90 second song preview
    haha, while I was reading the article I thought they were going to mention the 90 sec preview but they didnt

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    ALIENS ARE REAL iLaw-One's Avatar
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    Paul, you totally defaced the chaps image!! He should be claiming compensation lol

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    Retired Moderator StealthBravo's Avatar
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    I hope this is a step towards iTunes Cloud

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    What's Jailbreak?
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    OMG found out that Apple Europe is located in Luxembourg, SAD thing is, We get the iPhones only months after their releases, and have no Apple store :-( I want on store hero to :-( and want to be one of the first served on the mac releases :-(

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    Green Apple
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    He looks like Sloth's cousin.

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    My iPhone is a Part of Me coolguy742's Avatar
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    Quote Originally Posted by AUZambo View Post
    Good lord that is a brutal job at photoshopping.
    And not brutal in the good sense. (anyone watch Metalocalypse?)

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