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09-27-2010, 10:16 AM #1
Apple Renews Search Deal with Google: Frenemies Again?
The CEO of Google revealed in an interview that Google and Apple had renewed the contract that keeps Google as default search engine on the iPhone. Eric Schmidt made reference to the deal in an interview with Charlie Rose, though he didn't give more detail about how much the arrangement would cost his company. Industry insiders say that an arrangement like this usually costs hundreds of millions of dollars and lasts two or more years.
The deal is the latest indication of two "frenemies" collaborating on some projects while they fight tooth and nail in other areas. Steve Jobs has been up-front about his desire to "beat Android" and keep the iPhone dominant with hardware innovation and improving the feature set in iOS. Apple has also made a major push to directly attack Google where it is dominant: mobile advertising. Apple tried to buy AdMob in 2009, but Google beat them out with a higher offer. Apple picked up Quattro Wireless in response and created iAd, which has been so successful that it will equal Google's share by the end of this year, according to IDC.
Given the two companies' increasing competition, there's been much speculation over the past year that Apple would make Bing the default search engine on iOS. However, given that Google considers Bing, not Apple, to be their top competition, they're apparently willing to forgive and forget. It's not all that clear why, though: Bing has only 10 to 11% of the US search market, as compared to Google, which has a 65% dominance in US search.
Source: TUAW, image via Geek.com
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09-27-2010, 10:38 AM #2
09-27-2010, 10:41 AM #3
@ San23 - Very much so.Though we all look different on the outside, we all bleed the same on the inside
09-27-2010, 10:57 AM #4
saw it coming.
Knew Apple would not be able to put out a decent search engine to replace Google.
Use Bing? Windows phone OS is coming as well.
Who else is left? Yahoo? If they were any good Google would not be able to replace them.
09-27-2010, 10:58 AM #5
Thats good business, maybe there is hope for Apple yet. Or maybe they will join forces with Google and create Skynet, then the AI robot revolution will start. Our only savior will be John Conner, he will lead the way then.
09-27-2010, 11:54 AM #6
This is good. I just prefer google since it's what I've been using for the past, as long as I can remember. And Eric Schmite had a good conversation on the Colbert Report, he's kinda funny.You don't like the iPad because you don't have one!
09-27-2010, 12:01 PM #7
09-27-2010, 12:21 PM #8
09-27-2010, 02:02 PM #9
How do so many threads turn into terminator refs?
09-27-2010, 02:07 PM #10
why would apple not want the best and most popular search engine as a default. i mean seriously i cant even imagine anything besides google for search and im sure apple feels the same wayHey! A Restore Never Hurts It's True!
09-27-2010, 02:37 PM #11
Frenimies? More like you pay me and I dont lose you money
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09-27-2010, 03:21 PM #12
09-27-2010, 04:17 PM #13
Bing sucks why would you want to replace google with it. Just because google has a phone doesn't mean apple should stop using the best search engine, google.
09-27-2010, 06:53 PM #14
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09-27-2010, 07:17 PM #15
Ahh...this would happen.Asking for help is different from being stupid. Fanboys can rot in @#$%!
09-27-2010, 08:21 PM #16
Uh sorry guys Wolfram|Alpha—Computational Knowledge Engine is already Skynet.
Seriously, ask it.
09-27-2010, 09:05 PM #17
09-27-2010, 10:10 PM #18
09-28-2010, 08:09 AM #19
When people need to look up something you don't hear them say "I'll just yahoo it"