+ Reply
Page 1 of 2 12 LastLast
Results 1 to 20 of 28

Your favorite Apple, iPhone, iPad, iOS, Jailbreak, and Cydia site.


Thread: Yahoo CEO Makes Dire Prediction for Apple

is a discussion within the

iPhone News

forums, a part of the

General iPhone

section;
Talk about a buzz kill. Effectively squeezing all the air out of Apple's mobile marketing lungs, Yahoo Chief Executive Carol Bartz doesn't have high hopes for Apple - at least
...
  1. #1
    MMi Staff Writer Michael Essany's Avatar
    Join Date
    Aug 2009
    Location
    Valparaiso, Indiana
    Posts
    3,612
    Thanks
    17
    Thanked 1,474 Times in 561 Posts

    Default Yahoo CEO Makes Dire Prediction for Apple


    Talk about a buzz kill.

    Effectively squeezing all the air out of Apple's mobile marketing lungs, Yahoo Chief Executive Carol Bartz doesn't have high hopes for Apple - at least not in terms of the iAd platform. What's the reason for her belief that it will eventually fail miserably?

    It's all about the control say's the Yahoo chief. And Apple's relentless desire for "control" will prove a big turn-off to advertisers. In other words, Bartz says Apple will bring down iAds itself. In an interview covered by Reuters, she reportedly said of iAds: "That's going to fall apart for them. Advertisers are not going to have that type of control over them. Apple wants total control over those ads."

    Bartz concurs with the complaints that have surfaced elsewhere from advertisers who have worked with Apple on mobile advertising. From the extensive length of time its takes to launch an iAd (upwards of ten weeks) to Apple's obsessive control over the creative aspects of in-app ad placement, Bartz thinks Apple has a failing entity on its hands that could have been more - if not for Apple's restrictive, controlling policies.

    Time will only tell if iAds will prove the hugely successful marketing platform Apple says it can be, or if Yahoo's chief
    will be vindicated in her prophetic comments.

    Reuters

  2. The Following 2 Users Say Thank You to Michael Essany For This Useful Post:

    CaryDude (09-16-2010), reaves205 (09-16-2010)

  3. #2
    UiK
    UiK is offline
    iPhone? More like MyPhone
    Join Date
    Apr 2008
    Location
    Australia
    Posts
    117
    Thanks
    22
    Thanked 15 Times in 11 Posts

    Does she have a cheek implant?

  4. #3
    iPhone? More like MyPhone
    Join Date
    Nov 2007
    Location
    So. Cal
    Posts
    184
    Thanks
    9
    Thanked 26 Times in 9 Posts

    ^haha

  5. #4
    Livin the iPhone Life exNavy's Avatar
    Join Date
    Jun 2007
    Location
    Arizona
    Posts
    1,026
    Thanks
    56
    Thanked 161 Times in 120 Posts

    It's pretty sad when you are the CEO of a major company and the only thing you have to say is something disparaging about your competition. What's a matter? Nothing good to say about your company? Sounds to me like she's afraid of something...

  6. #5
    Green Apple tremerone's Avatar
    Join Date
    Dec 2009
    Location
    Bathroom stall
    Posts
    95
    Thanks
    4
    Thanked 20 Times in 15 Posts

    .....oh so wait.....they are releasing the yahoo phone when?!
    .....yeah....didn't think so!!
    I can appreciate her feelings...but I'm sure it's just HER opinion...considering you can't even buy a psp game nowadays, as many developers have turned their attention to Apple and their devices. So I don't necessarily see Apple falling to shambles over iAds alone.

  7. #6
    Livin the iPhone Life sziklassy's Avatar
    Join Date
    Jan 2008
    Location
    Iowa (ISU for Vet School!)
    Posts
    3,920
    Thanks
    69
    Thanked 310 Times in 264 Posts

    I think in the long run it is up to the consumer to decide. Right now we are all blindly gobbling up anything and everything Apple has to offer even though it is locked down heavily. At the end of the day, responding with "the dev team will take care of it" (as I see many people do) is a pretty half-assed response IMO. We are STILL purchasing their product so we are still supporting them in one way or another.
    ------------------------------------------------------------------------------------------------------------------------------------------------------------------
    I once prayed to God for an iPhone, but quickly found out He didn't work that way...so I stole an iPhone and prayed for His forgiveness.

    A dog is the only thing on earth that loves you more than you love yourself. - Josh Billings

  8. #7
    Green Apple Home Skillet's Avatar
    Join Date
    Jul 2008
    Location
    Alexandria, VA
    Posts
    46
    Thanks
    3
    Thanked 14 Times in 6 Posts

    jazz hands..

  9. #8
    Green Apple niqolas619's Avatar
    Join Date
    Jan 2009
    Posts
    52
    Thanks
    7
    Thanked 18 Times in 6 Posts

    Quote Originally Posted by sziklassy View Post
    I think in the long run it is up to the consumer to decide. Right now we are all blindly gobbling up anything and everything Apple has to offer even though it is locked down heavily. At the end of the day, responding with "the dev team will take care of it" (as I see many people do) is a pretty half-assed response IMO. We are STILL purchasing their product so we are still supporting them in one way or another.
    Agree wholeheartedly. I hate how much Apple tries to control its consumers, and I'm sure advertisers generally feel similar strain, but at the end of the day it's about getting an ad out there to consumers. Advertisers will jump through whatever hoops they have to to reach consumers, and it currently is working.

    I would love to see Apple fail at something miserably like this, though!

  10. #9
    Banned
    Join Date
    Jul 2009
    Posts
    309
    Thanks
    2
    Thanked 67 Times in 37 Posts

    Quote Originally Posted by tremerone View Post
    ...considering you can't even buy a psp game nowadays...
    Huh?

  11. #10
    Theme Creator Jahooba's Avatar
    Join Date
    Jun 2009
    Posts
    2,894
    Thanks
    1,419
    Thanked 1,691 Times in 835 Posts

    I'm a pretty heavy Apply cynic, and even I can't see iAds failing. If there's an audience of 100,000,000 or more people, advertisers are going to want in on it.

    So Apple won't have 1200 companies paying large amounts of money, and instead have 20,000 companies paying a small amount. I'm making up these numbers, but my point is that Apple will serve out ads to their maximum capacity, regardless of mass adoption in whatever form. Apple doesn't care who gives them money -- everything they get from iAds is pure profit (they're not producing an extra product solely for iAds, they simply distribute software).

    Hell, they can probably bake iAds right into the fabric of iOS and earn enough money from ads to make a free iPod Touch, which would sell more apps and increase their user-base (that will in turn purchase an upgraded Touch or iPhone).

    I wouldn't count on companies just sitting back and letting Apple do whatever they want any longer. Companies know now that Apple can grab a HUGE percentage of market share no matter what they do. You can bet the competition has learned it's lesson and will do their best to assault Apple at every turn.

    Apple has been smart and aggressive with innovation, and it seems that their only weak spot is their walled-garden mode of business, so that's what's going to get attacked over and over again. Heck, that's why Android is even a contender nowadays.

  12. The Following User Says Thank You to Jahooba For This Useful Post:

    Tedomcmillan (09-16-2010)

  13. #11
    iPhoneaholic zoso10's Avatar
    Join Date
    Sep 2008
    Location
    /dev/null
    Posts
    470
    Thanks
    18
    Thanked 36 Times in 31 Posts

    Yahoo has been downsizing for a while, they're really starting to go under.
    mediocre webmail + unused search engine = fail

  14. #12
    Livin the iPhone Life
    Join Date
    Jul 2008
    Location
    Irvine, CA
    Posts
    1,128
    Thanks
    17
    Thanked 87 Times in 71 Posts

    I do see what she is saying, Apple want to control everything even stuff on my iDevice. Yes I have no doubt that there is some professional jelousy in there but there is truth in her words.
    Since Apple is like a Catholic school girl, turn off by adult contents... I guess Yahoo can be happy with that, that is multi billion dollar industry that is mostly supported by ads.

  15. #13
    What's Jailbreak?
    Join Date
    Sep 2009
    Posts
    2
    Thanks
    0
    Thanked 0 Times in 0 Posts

    the ios market is so big that i think it really desnt matter everyone is going to want in on it

  16. #14
    iPhone? More like MyPhone Antman217's Avatar
    Join Date
    Feb 2009
    Location
    Miami, Fl
    Posts
    264
    Thanks
    3
    Thanked 30 Times in 21 Posts

    Quote Originally Posted by tremerone View Post
    ......considering you can't even buy a psp game nowadays
    What?! I just bought one a few days ago (KH: Birth by Sleep). It was fairly simple, I just gave the cashier some money and he gave me the game so I'm pretty sure we can still buy PSP games. Lol

  17. #15
    Go Giants whereswaldo's Avatar
    Join Date
    Jul 2009
    Location
    Toronto
    Posts
    4,382
    Thanks
    187
    Thanked 359 Times in 257 Posts

    Someone's jealous
    Name? whereswaldo
    iDevice + Firmware? 32GB Black iPhone 4 iOS 5.0
    Computer + OS? Dell Inspiron 15R 2nd Gen i5, 2.3 Ghz, 750GB HDD, 8GB RAM Windows 7 HP
    Location? Toronto
    Found yet? No

  18. #16
    The Basketball Guru punjabi212's Avatar
    Join Date
    Oct 2009
    Location
    NYC
    Posts
    1,056
    Thanks
    73
    Thanked 167 Times in 113 Posts

    Quote Originally Posted by exNavy View Post
    It's pretty sad when you are the CEO of a major company and the only thing you have to say is something disparaging about your competition. What's a matter? Nothing good to say about your company? Sounds to me like she's afraid of something...
    Steve Jobs did that as well when he was saying other phones also have signal issues when held a certain way. CEO's these days are a disgrace lol.

  19. The Following User Says Thank You to punjabi212 For This Useful Post:

    sonupwr (09-18-2010)

  20. #17
    My iPhone is a Part of Me wolverinemarky's Avatar
    Join Date
    Feb 2009
    Posts
    686
    Thanks
    19
    Thanked 34 Times in 33 Posts

    I think it's mostly jealousy even though apple is restrictive everyone knows with the dev team there really isn't much restriction. However with them ramping up production of ipads to 3 million a month and iPhone exclusivity falling all over the world except the u.s.so far the number of idevices will continue to explode and advertising is all about getting ur ad or message to as many people as possible so I don't ever see iAds failing because the number of people those ads can't reach is enormous and people will always want in on being able to reach that many people


    Sent from my iPhone using ModMyi

  21. #18
    My iPhone is a Part of Me wolverinemarky's Avatar
    Join Date
    Feb 2009
    Posts
    686
    Thanks
    19
    Thanked 34 Times in 33 Posts

    Quote Originally Posted by punjabi212 View Post
    Steve Jobs did that as well when he was saying other phones also have signal issues when held a certain way. CEO's these days are a disgrace lol.
    The difference is Steve Jobs was right as you can see from the numerous videos on YouTube



    Sent from my iPhone using ModMyi

  22. #19
    The Basketball Guru punjabi212's Avatar
    Join Date
    Oct 2009
    Location
    NYC
    Posts
    1,056
    Thanks
    73
    Thanked 167 Times in 113 Posts

    Quote Originally Posted by wolverinemarky View Post
    The difference is Steve Jobs was right as you can see from the numerous videos on YouTube



    Sent from my iPhone using ModMyi
    I never said he was wrong but nonetheless he was quick at attacking the competition rather than accepting the iphone 4 had a problem.

  23. The Following User Says Thank You to punjabi212 For This Useful Post:

    sonupwr (09-18-2010)

  24. #20
    Green Apple
    Join Date
    Jan 2009
    Posts
    66
    Thanks
    2
    Thanked 3 Times in 2 Posts

    Whoa! Yahoo still exists?
    no spam

Posting Permissions
  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts