Apple Holding iPhone 4 Press Conference Friday

[Michael Essany]

Apple will finally address the iPhone 4 dilemma in greater detail this Friday in a scheduled press conference. While much is not yet know about the event, it will take place in Cupertino and will focus exclusively on the iPhone 4 and the lingering reception issues related to the "Death Grip" phenomenon. First reported by the Wall Street Journal, late Wednesday Apple informed the media of the press conference which will formally commence on Friday, July 16th at 10:00 am PST.

Apple offered no further details beyond that, but given the events of the past few weeks, it’s likely we’ll be hearing quite a bit more about the iPhone’s reported reception problems and Apple’s plans to address them.

In recent days, Apple has endured hellish media treatment born of the company's seeming hubris in the face of growing consumer calls to do something - anything - to more formally and progressively acknowledge the antenna issues that have plagued the device since its release last month. While it isn't yet known for certain that Apple will issue a massive recall of the iPhone 4, some are assuming the the seriousness of a formal press conference is the obvious set-up for such a substantial announcement.

But don't count on it.

Yesterday, we reported the calculations of Bernstein Research analyst Toni Sacconaghi who placed the total cost of a full product recall to Apple at an estimated $1.5 billion, although subsequent estimates have placed that figure just beneath 1 billion.

Wall Street Journal

[pacmac]

posted this.. lets see what they say..recall/free bumpers

[jordbrett]

Wow this could be interesting

[cb22]

All they gonna say is were working on it!

[maddawg05]

Prob passing out rolls of duct tape and maybe some bumpers for the first 100 customers....lol.

Seriously wonder what's going to go down...hmmmm.

[rhekt]

It'll be a pleasure to listen to

[zinjen]

People please stop posting Free Bumpers, this DOES NOT fix anything cosmetically. They need to recall.

People should NOT have to be forced to use a bumper.

[aceman223]

Can we say...4.1 "official" release?

[rhekt]

Free bumpers ;P

[vegeto2k2222]

It'll probably be about their firmware update 4.1

[ctrobins]

How exciting! I can't wait to see the tirade in the blogs that will happen after the announcement! No matter what Apple says or does there'll be lovers and haters lining up on either side to complain about it or defend it!

[hat_15]

I just got a bumper b/c I dropped mine from like a foot and it shattered the screen. They'll probably stick to what they said about it being just a software glitch and that 4.1 is around the corner.

[piston597]

I swear if they screw us over I'm returning my iPhone 4, cuz I'll have 4 more days in the 30 day return policy then, and probably wont be buying iPhone 5 if they do screw the customers over... but if they do a recall, they'd better be giving out new iPhones to the customers and use those as refurbs cuz this is ridiculous.

[danielbonnells]

Yes PLEASE NO BUMPERS. I WANT THE PHONE FIXED, not covered up.

[santacruzlocal]

4.1 for sure !!!

[FURBY8704]

People please stop posting Free Bumpers, this DOES NOT fix anything cosmetically. They need to recall.

People should NOT have to be forced to use a bumper.

my reception is fine. i just want a free bumper

[domanads2k4]

I don't think 4.1 will fix a HARDWARE issue I wish people would quit saying that crap and who wants a free bumper again to fix a HARDWARE issue total RECALL no pun intended

[kuhndsn]

I would rather them say... IOS UNLOCK and Factory Jailbreak will be released via iTunes following this press release... Now that would rock...

For the ios 4.1 - My test is under another thread...
iOS 4.1 Beta Now Available To Developers

DK

[unlaced]

I want the white iPhone Apple when the hell is it coming out!?

[MIKE DUB]

Told you! Its just a matter of time!