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06-07-2010, 02:25 PM #1
iAds Get a Big Push at 2010 WWDC
As the live audience in attendance and thousands more across the blogosphere awaited the 8th and final attribute of the new iPhone to be introduced, many - if not most - were surprised by what Steve Jobs saved for last. Thinking the new video chat functionality dubbed "FaceTime" would be the last feature introduced (ultimately, though, it was), Apple's head honcho took more than a few minutes to plug Apple's foray into digital advertising.
As it turns out, he did it for the devs.
"Number 8.... iAds," said Jobs, referencing the new mobile advertising platform aimed at helping "our developers earn money." Devs, keep in mind, get 60% of revenue. Not too shabby considering that iAds are estimated to capture nearly half of the entire mobile ad market before 2010 expires. “Apple hosts and sells the ads, so all you have to do is tell us where you want them and make the money."
Apple has only been selling ads for two months and, already, the major advertising players on board include: AT&T, Chanel, GE, Nissan, Citi, Unilever, State Farm, Liberty Mutual, Geico, Campbell’s Sears, JC Penney, Target, Best Buy, DirecTV, TBS, and Disney. "We've got advertisers committing $60 million," confessed Jobs.
The interactive, in-app ads will help developers greatly, but as outlined in the keynote, they're also a good thing for iPhone users. "The worst thing you want as a user," said Jobs, "is to tap on a banner, and be hijacked out of your app into a browser." During the presentation, Jobs showed off a Nissan ad for the car-maker's new electric car, the "Leaf." Basically, if you want to buy this ride, you have to register for the waiting list through Nissan's ad on the iPhone.
Although the jury is still out among many iPhone users who don't know what to make of the new advertising platform yet, iAds will hit for all iOS 4 devices beginning July 1st.
06-07-2010, 03:23 PM #2
They spent way too much time iAdvertising this...
06-07-2010, 03:52 PM #3
This is an awesome tool to developers to take advantage of. Keeps apps free, brings some genuinely creative advertisement to the platform.
06-07-2010, 03:56 PM #4
I still don't even understand what it exactly is.
Are the ads going to be in every app? Only apps that devs opt to have them in? Is this going to reduce the cost of apps if they have ads? Are they going to be in the browser? Even browser pop-ups, maybe?
What I'd really like to know is: Is anyone working on an iAd-blocker yet?
06-07-2010, 04:00 PM #5
06-07-2010, 04:11 PM #6
Yes I too also hate the opportunity for developers who try to make a living out of applications from making money while at the same time complaining about anything more expensive than 99 cents.
Get real guys, Apple is proving a streamlined easy to use advertisement platform for any developer to use. They're not forced to use it. Those that do are given an unintrusive ad that keeps everything within the app itself. At no point will it it quit it or detract from what you're doing.
I'd love to live in whatever dream utopia you guys live where everything is free but the reality is that developing and making apps takes time and costs money. Devs SHOULD be rewarded for their efforts and this is an excellent way for them to get money off their apps without making the costumer pay more than they need (if they need to pay at all)
06-07-2010, 05:35 PM #7
This will probably mean fewer "lite" apps in the App Store. Totally fine with me.
06-07-2010, 05:41 PM #8
06-07-2010, 05:53 PM #9
I dont want advert on paid apps. There should be a way turning it off
06-07-2010, 05:58 PM #10
I doubt paid apps will see this. This is mainly to replace things like ad-mob that you see in a lot (a lot) of apps with an easier native solution that is entirely managed by apple.
06-07-2010, 06:15 PM #11
06-07-2010, 06:20 PM #12
This doesn't mean it will force EVERY SINGLE APP to use iAd. Again, this is just a naive solution to advertisement to replace ad-mob (since that's soon to be owned by Google) on current free/ad-supported applications.
This is meant to replace current ads on existing apps, not to add ads to every app.
06-07-2010, 06:26 PM #13
06-07-2010, 06:39 PM #14
Apple is going to be a major mobile beast now
App Store = 30% of sales with 30% of DLC sales
iAds = 40% of ad revenue plus a percentage of the sales from those ad clicks that generate sales for that particular company
70% - 30% apps, 60% - 40% ads, that is why Jobs is selling iAds so much.
Considering Apple can sell their hardware and knows how to market will make ad agencies line up for iAds. These agencies want to be able to sell products (and sell well) on the iOS platform.
Make no mistake, Google wants their ads on the iOS platform and this is cause for concern to Google.
Apple can sell, Google has not shown that they can market things as effectively as Apple."To unpathed waters, undreamed shores." -- William Shakespeare
06-07-2010, 06:51 PM #15
the great thing is wit iAds, devs have the chance to make more money than they would by just charging 99 cents for the app, so there will be many more free apps...i think this will turn out to be a great toolThe Next Generation of Phreaks.
06-08-2010, 10:50 AM #16
As much as I dislike advertisements, they make sense; especially for free apps. Right now, the ads can be those scrolling banners or even take up your entire screen. With iAd, they'll be much prettier, interactive, and possibly even fun. I'm all for the iAds!21.5" iMac 3.06 GHz Intel Core i3 l 15" MacBook Pro 2.2 GHz Intel Core i7 l 17" PowerBook 1.67 GHz
iPhone 4 32 GB l TV 160 GB l 32 GB iPad
06-08-2010, 12:54 PM #17
Last edited by skizo; 06-08-2010 at 12:54 PM. Reason: Automerged Doublepost