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04-26-2010, 10:35 AM #1
Apple Takes on ARM with its "Imagination"
Last week we reported on MMI that Apple was interested in purchasing ARM for a potential deal that could have been worth a whopping $8 billion. It has now become clear, however, that Apple won't be purchasing ARM, but that Imagination Technologies, a mobile graphics chip business that Apple owns a chunk of, is teaming with MIPS Technologies to effectively do battle with ARM Holdings.
The EE Times - a leading chip industry publication - says the move “is essentially a shot across the bow” to ARM. So if it's true that Apple pretty much wants to take over the tech world, it won't be doing so in partnership with ARM. In fact, Apple seems much more interested in competing with ARM and doing things Cupertino style.
MIPS Technologies, Inc. and Imagination Technologies Ltd. will announce at the Embedded Systems Conference a non-exclusive marketing alliance geared to support chip designers using cores from both companies.
Two years ago, Apple bought a 3% stake in Imagination Technologies. One year later, it delved deeper into business and upped its stake to 9.5%. The move by Apple (through Imagination Technologies) represents yet another overture Cupertino has made to the chip industry. And while some outside observers see this latest move as a clear declaration of war on ARM, Tony King-Smith, vice president of marketing for Imagination, says his company will still do cordial business with ARM and its licensees.
Image via imgtecgroup
04-26-2010, 10:47 AM #2
the dukes are trying to corner the whole frozen juice market! (trading places , eddie murphy , dan ak...something)
04-26-2010, 10:53 AM #3
Everyones all ways batteling in busniess
04-26-2010, 12:56 PM #4
OK and effectively this means what??
04-26-2010, 04:17 PM #5
04-26-2010, 10:47 PM #6
If apple wants to buy something, apple will buy that thing.
04-27-2010, 08:42 PM #7
Ahhh...Sometimes Apple remembers me Cyberdine Corp. In that case, in a future not so distant, we'll see some John Connor shooting to the holo-image of Steve @ Cupertino, minutes later Apple takes control over the whole world.
Ehm, thats weird, the tiny red light on my Macbook's camera just turned on and its pulsating...
Ahhhhgffffffff.......aghhgh.............. .... . v@$^&*$.....
he, ................... .32.2...........@##R#@.q.....LP...