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It's no secret that in recent years the national television ratings for broadcast awards shows have virtually fallen into the toilet and remain on the precipice of being flushed altogether
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    MMi Staff Writer Michael Essany's Avatar
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    Default Can The iPhone Save The Oscars Tonight?



    It's no secret that in recent years the national television ratings for broadcast awards shows have virtually fallen into the toilet and remain on the precipice of being flushed altogether unless something comes along to revive this dying brand of television content - the Hollywood awards show.

    This year, hopes have for the first time been pinned on the iPhone for generating hype and interest in the Academy Awards and also facilitating an interactive component to the 82-year old grandfather of all award shows. Just today, E! Entertainment television relaunched their E! Online iPhone application to make it all about the Oscars.

    More interestingly, however, the Academy of Motion Picture Arts and Sciences - one of the oldest, stodgiest organizations in the world - has also put out an application (The Oscars App) dedicated to tonight's ceremony. Why the big push? Some have predicted that the Oscars may one day lose their place on network television due to sagging ratings and lackluster public interest. By taking the Oscars mobile, the Academy hopes to extend the public's fascination with Hollywood's biggest night.

    Incredible but true, more and more industries are pinning their hopes and aspirations on the power and potential of the iPhone and the world of mobile applications. Will it work for the Oscars? We'll find out shortly.

    Image via ABC

  2. #2
    Livin the iPhone Life lolcats1's Avatar
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    Quote Originally Posted by Messany View Post

    It's no secret that in recent years the national television ratings for broadcast awards shows have virtually fallen into the toilet
    you'd be surprised. i'm pretty sure everyone that doesn't watch broadcast awards won't know anything about its ratings. i sure as hell don't

  3. #3
    Developing Developer moon#pie's Avatar
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    I still don't care about the oscars anyway.


    Twitter: @tshoults

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    iPhoneaholic Fallguy's Avatar
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    Unless they stream the video from the Oscars , these apps seem useless .

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    Retired Moderator StealthBravo's Avatar
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    Yea I don't see using it myself

  6. #6
    EffenTroll ! Effenpig!'s Avatar
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    I really don't care to see or think about actors unless I'm watching them in a movie.

    Oscars apps = fail

  7. #7
    Britney Spears of MMi Zeal's Avatar
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    Quote Originally Posted by Effenpig! View Post
    I really don't care to see or think about actors unless I'm watching them in a movie.

    Oscars apps = fail
    ^^^^^^^^^^^^^^^^
    EDM

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    iPhone? More like MyPhone Go Gators's Avatar
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    All those Hollywood actor's live in some fantasy land and most people are sick and tired of their far left anti american political views. I use to go to the movies all the time but over the last few years Hollywood has become so far left liberal that it's hard for me to even want to support them by watching their movies. I definitely could care less about their stupid awards show.

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    MMi's "X" Member awesomeSlayer's Avatar
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    Oscars are pointless and just a bunch of crap.
    Asking for help is different from being stupid. Fanboys can rot in @#$%!

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    iPhone? More like MyPhone pyromcr's Avatar
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    nothing can save the oscars for me...

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    Green Apple
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    Quote Originally Posted by Effenpig! View Post
    I really don't care to see or think about actors unless I'm watching them in a movie.

    Oscars apps = fail
    Oscars = fail.

    *fixed.

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    Green Apple yomamashump's Avatar
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    Quote Originally Posted by Go Gators View Post
    All those Hollywood actor's live in some fantasy land and most people are sick and tired of their far left anti american political views..
    Why do things always have to be right or left?

    Whatever happened to people just being idiots because they are, not because of their political ideals?

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    Retired Moderator StealthBravo's Avatar
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    I agree but their political views are idiotic

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    iPhoneaholic extremzocker's Avatar
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    why do some many people hate the oscars?
    and also does the app stream live?

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    iPhone? More like MyPhone MikeT674's Avatar
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    Quote Originally Posted by pyromcr View Post
    nothing can save the oscars for me...
    ha haha haha agreed

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    iPhoneaholic
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    I would rather watch a lifetime movie than the oscars

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    Livin the iPhone Life rhekt's Avatar
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    i totally forgot about the Oscars....
    killall Terminal[]

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